app experience

Live Activities

Live Activities are a new way for brands
to serve customers with compelling,
real-time app experiences on arguably
the most valuable digital real-estate of
all – the iPhone Lock Screen.

Since our founding, Airship has been at the forefront of supporting our clients on mobile. More than a decade ago, Airship powered the world’s first commercial push notification. Now, we’re the first to support iOS Live Activities. It’s why we proudly say that no one knows more, does more, or cares more about helping brands master mobile app experiences than Airship.

Understanding
Live Activities

The iPhone Lock Screen is arguably the world’s most valuable digital real estate. And it just became more valuable for your brand and your customers. Now, rather than customers receiving multiple notifications from the same app for things like updates on scores, food delivery orders or day of travel changes, Live Activities allow information to be pinned and dynamically updated on the Lock Screen for up to 8 consecutive hours. 

iOS 16 Live Activities

Keep customers current without them ever needing to unlock their iPhone

Live Activities display real-time content from your app onto the iPhone Lock Screen. Additionally, newer iPhone models utilize Live Activities with the Always-On Display, and with what Apple calls the Dynamic Island when the phone is unlocked.

Utilize Live Activities to ensure your customers never miss critical information at critical moments – even when they’re not in your app.

iOS 16 Live Activities

With Airship’s help, FotMob is among the first on the pitch to provide a compelling Live Activities experience with lightning fast updates that make it even easier for customers to follow the games that matter to them.”

How do brands use
Live Activities? 

There are many ways. Here are a few to spark your imagination:

  • Day-of-Travel – itinerary updates, flight updates
  • Sports – game summaries, player stats, real-time scores 
  • Fitness – health and stats during your walk, run, etc.
  • News – breaking and developing stories, projections and opinion polls, election results
  • Retail – click-and-collect or curbside pickup in progress
  • Deliveries – order updates and delivery status
  • Food Service/QSR – order preparation alerts 
  • Entertainment – in arena/venue order status updates 
iOS 16 Live Activities

How does Airship help
with Live Activities?

With the speed of mobile always top of mind, Airship makes Live Activities easy to manage and update, providing brands yet another great way to engage with customers without ever needing them to unlock their iPhone.

Airship manages the complexity of Live Activities token management so your team can focus on creating compelling, in-the-moment customer experiences on the iPhone Lock Screen and everywhere else. We utilize our existing push API to make it as easy as possible for you to update valuable content, such as sports scores, flight updates and order status.

Learn how Airship and Fotmob launched Live Activities on Day One.

Live Activities Sports Scores

Interested in learning more about Live Activities? Contact us today for a demo.

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