One of America’s most provocative news brands, the New York Post is known for its bold headlines and eye-catching front pages. Beyond its popular newsstand edition, the Post also has a massive digital presence, including an app that delivers breaking news, leading sports coverage, insightful business reporting, must-know metro news, exclusive gossip and more to its mobile audience 24/7.
As it worked on expanding its national footprint, the Post was laser-focused on retaining and growing one of its most loyal audiences — its app users. The media giant partnered with Airship to quickly and reliably deliver its notoriously bold headlines to segmented audiences using Push Notifications.
The New York Post’s digital network attracts over 80 million unique monthly visitors to its websites, including the flagship NYPost.com, Decider.com and PageSix.com.
Airship is a key part of the Post’s strategy to build stronger relationships with users by delivering the news first and creating an amazing app experience. Using Airship, the media brand retains higher-than-industry average open rates for breaking news pushes and increased its App Store rating by 60%.
Push Notifications, In-App Messaging, Personalization, Performance Analytics
There’s a big difference between a vendor and a partner who is invested in your success. We rely on the expertise of Airship’s account management team to ensure we’re realizing the full benefits of the platform.”
Connecting with Loyal Readers
- Sending Breaking News at Massive ScaleThe Post streamlines workflows while sending alerts at massive scale by integrating Airship with its central editorial tool.
- Delivering a Personalized User ExperienceThe media brand keeps retention high by making it easy for users to personalize their push experience by choosing which news categories they want to opt in to.
- Driving In-App EngagementIn-App Messaging helps the brand reach its entire app audience to highlight new features and get quick feedback from its most passionate users.