Resources

Whitepapers

The Mobile Consumer 2023: Give and Get Come Into Focus

Lucas Devlamynck

Consumers gravitate toward apps that are easy to use, simplify life and save time — and, conversely, they’ll decide whether to keep an app after only a couple of uses. Those are the key findings in Airship’s 2023 mobile consumer survey. Airship has been tracking global trends in mobile apps and sharing what we learned […]

The Mobile Customer Imperative

team-urbanairship@flickerbox.com

December 7, 2021

Get the insight you need to adapt your business to the new customer imperative. Download the full report today.

5 Ways to Use Feature Flags to Supercharge Your Mobile Growth

team-urbanairship@flickerbox.com

Feature flags are a mechanism that separates deployment of code from the feature release process in an update, allowing you to gradually roll out new features and code to whom you want, when you want.

5 Reasons COVID-19 Is Making App Experimentation Essential

team-urbanairship@flickerbox.com

Get the information you need to evaluate which mobile marketing platform is best for your business Your app has never been more important to your business and your customers than it is today. But to make it as valuable as it can and should be, A/B testing is essential. In this white paper, we share […]

Should I Use a Shared Short Code in My SMS Marketing Strategy?

team-urbanairship@flickerbox.com

January 6, 2020

Wondering whether to use shared short codes in your text marketing program? Our experts share the info you need to make the right decision for your brand.

RCS Whitepaper: What Every Marketer Needs to Know

team-urbanairship@flickerbox.com

Don’t miss out on the RCS messaging opportunity: download our whitepaper to jumpstart your RCS strategy today.

A MarTech Stack Check Up

team-urbanairship@flickerbox.com

October 31, 2018

Creating real-time, personalized customer experiences that drive loyalty and revenue requires a martech stack that’s up to the task. Is yours?

Getting the Cross-Channel Customer Experience Right With Marketing Orchestration

team-urbanairship@flickerbox.com

January 30, 2018

A self-assessment & roadmap for Digital Marketers to getting the cross-channel customer experience right with Marketing Orchestration.

The Travel Whitepaper

team-urbanairship@flickerbox.com

October 29, 2015

This whitepaper is dedicated to showing travel & hospitality brands the hallmarks of a winning mobile travel app strategy.