orchestration

Personalization

More Personal Means More Valuable

Today’s customers expect personalized communications. Brands that personalize messages see increased results and ROI. So are you able to personalize the majority of your messages using what you know about your customers in every lifecycle stage — at scale? If the answer is “not yet” we can help.

Go (Way) Beyond Adding Their First Name

Personalizing your messages means more than just using your customer’s first name in your message. Tailor messages — and create meaningful customer experiences — by adding personalized details that show them you understand what they’re trying to do, what their preferences are and what they need from you.

Personalize at Scale

When it’s easier to personalize messages, you’ll do it more. And when you do, every message becomes more valuable to your customers — and results in more engagement and ROI. It’s a win/win. Our marketer-friendly composer and out-of-the-box templates make it easy to make every message more meaningful.

Know Your People

When you use a single user ID to identify users across channels, every message is seamless across channels. Update customer data in real-time — with your data or third party data — so you’re always up to date with their latest preferences and actions.

Personalization

Key Features

  • Dynamic Updates
  • Cross-Channel
  • Customizable HTML Templates
  • Segmentation
  • Automation
  • List Management
  • Open API
  • Location Triggers

Related Resources for Personalization

The Big “P” and Little “p” in Mobile Message Personalization

Our experts offer new ways to think about personalized messaging — from content to timing to targeting.

How Top Brands Are Proving the Bottom-Line Value of Their Customer Engagement Strategies

Learn how leading brands are pinpointing and expanding the value of their customer engagement campaigns — on mobile and across channels.

Getting the Cross-Channel Customer Experience Right With Marketing Orchestration

Download our white paper and see where you rank on the orchestration maturity scale.

Your Personalized, Scalable Customer Engagement Strategy Starts Here

Airship’s powerful Customer Engagement Platform helps create massive value at every stage of the customer lifecycle. Let us show you what it can do for you.

See for Yourself

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