Neue Zürcher Zeitung + Airship: A Customer Success Story
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Neue Zürcher Zeitung (NZZ) is the Swiss newspaper of record and one of the oldest papers still published. Founded in 1780, NZZ is one of the leading voices of high-quality journalism, both nationally and internationally. Airship is a key part of the publisher’s strategy to drive users to its app, with the ultimate goal of increasing visit frequency and hitting its 200,000 paid- subscribers target by 2022.
See how Neue Zürcher Zeitung has leveraged its partnership with Airship to:
- Increase the time users spend in the app with push notifications
- Improve engagement by prioritizing user experience
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