CUSTOMER SUCCESS STORy
Paytm Increases Premium Subscribers by 81%
Paytm revolutionized the digital-payments industry in India — providing an easy way for people to buy dinner, book travel and send money to friends. Today, over 350 million people use the Paytm app and website, powering billions of transactions annually.
Challenge
Facing growing competition, Paytm is focused on strengthening customer relationships and diversifying its offerings to increase market share. Airship helps the company expand its marketing reach across channels to retain (and grow) its active user base and drive conversions through targeted campaigns.
Paytm is India’s largest digital-payments service provider — with five billion transactions flowing through the platform annually. The rapidly growing company delivers comprehensive payment solutions to over eight million merchants.
Airship helps Paytm segment its massive user base and quickly send targeted messages at scale. Using Airship, the brand increased user sign-ups by 68% and premium subscriptions by 81%.
INDUSTRY
High Tech
PRoduct
Push Notifications, In-App Messaging, Message Center, Web Notifications, Channel Coordination, Automation, Personalization, Predictive AI, Performance Analytics, Real-Time Data Streaming
Airship was the only solution that captured and consolidated acquisition, usage and retention data in one place to make an impact at every stage in the customer journey.”
Solution
Driving More Successful Campaigns & Greater ROI
- Delivering Relevant Messages at Optimal TimesPaytm increased conversion rates by using Airship’s smart segmentation capabilities to target users based on a variety of factors, including region, lifecycle events and recent behavior.
- Maximizing Registrations Using A/B TestingA/B testing confirmed that deep linking directly to the registration page vs. the app homepage generates over 40% more registrations.
- Proactively Preventing ChurnAirship’s Predictive AI solution auto-segments users who are likely to churn, enabling the brand to quickly re-engage them with relevant messages and offers.
Results
