CUSTOMER SUCCESS STORy

Neue Zürcher Zeitung Drives App Traffic with Tailored Alerts

Neue Zürcher Zeitung is one of the most influential German-language newspapers in Switzerland, known for its high-quality journalism and unbiased reporting. In addition to its print and web-based content, the company offers a mobile app that provides cutting-edge stories on finance, sports, science, the arts and international affairs. 

Challenge

Today, more than half of NZZ’s revenue comes from loyal readers. As digital revenue continued to surge, Neue Zürcher Zeitung wanted to increase reader loyalty by driving app users to its high-quality, personalized content. Airship is a key part of the publisher’s strategy to drive users to its app, with the ultimate goal of increasing visit frequency and hitting its 200,000 paid- subscribers target by 2022.

Neue Zürcher Zeitung (NZZ) is the Swiss newspaper of record and one of the oldest papers still published. 

In addition to a boost in open rates and a decrease in opt-outs, NZZ saw a 56% increase in time in app after implementing targeted Push Notifications.

INDUSTRY

Media

PRoduct

Push Notifications, Personalization

Airship’s mobile engagement solution and backend support are strong — and there are great out-of-the-box capabilities. The quality of service is well worth the money.”

Solution

Enhancing the Entire Experience for Mobile Readers

Results

Airship Helps NZZ Create More App Loyalty

56%
increase in time in app
40,000
monthly app downloads

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