After a successful brand launch and a strong first year of member acquisition, GetPlus leadership recognized an opportunity to more than double its membership base year-over-year by leveraging Airship to enhance its customer engagement capabilities.
GetPlus sought to drive customer engagement up within the mobile app, while also reducing user drop-off and improving retention. To accomplish that while also meeting its ambitious growth goals, GetPlus needed to rapidly scale up their team’s mobile engagement capabilities. Plus, to retain a larger percentage of app signups and drive more conversions through the app, they sought to deliver more personalized and relevant experiences for a rapidly growing membership base.
GetPlus is a multi-brand loyalty program based in Jakarta, Indonesia. GetPlus offers deals by well-known brands, allowing shoppers to earn and redeem points from almost every transaction.
GetPlus uses Airship to manage all customer engagement from one platform – at scale. With intelligent omnichannel customer journeys, GetPlus increased monthly active users by 62% while driving up offer redemption and revenues.
Airship helped GetPlus deliver messaging across multiple channels at scale, as well as test, fine-tune and continuously refine our approach to delivering value to our members and merchant partners”
Driving Growth and Retention with Automation & Personalization
- Delivering Customer Engagement at ScaleAirship helped GetPlus integrate its existing platforms and start handling all their rapidly growing mobile engagement needs from one centralized location.
- Data-Driven Messaging at Every TouchpointGetPlus leverages Airship to deliver data-driven omnichannel engagement campaigns via email, in-app messaging and push notifications throughout the customer lifecycle.
- Improving CX with Automation and PersonalizationGetPlus saves time, prevents drop off, drives engagement and increases offer redemption with intelligently triggered and personalized Airship Journeys.
Let us show you how your brand can create personalized notifications like this — on mobile or on any channel!