After a successful brand launch and a strong first year of member acquisition, GetPlus leadership recognized an opportunity to more than double its membership base year-over-year by leveraging Airship to enhance its customer engagement capabilities.
GetPlus sought to drive customer engagement up within the mobile app, while also reducing user drop-off and improving retention. To accomplish that while also meeting its ambitious growth goals, GetPlus needed to rapidly scale up their team’s mobile engagement capabilities. Plus, to retain a larger percentage of app signups and drive more conversions through the app, they sought to deliver more personalized and relevant experiences for a rapidly growing membership base.
GetPlus is a multi-brand loyalty program based in Jakarta, Indonesia. GetPlus offers deals by well-known brands, allowing shoppers to earn and redeem points from almost every transaction.
GetPlus uses Airship to manage all customer engagement from one platform – at scale. With intelligent omnichannel customer journeys, GetPlus increased monthly active users by 62% while driving up offer redemption and revenues.
Airship helped GetPlus deliver messaging across multiple channels at scale, as well as test, fine-tune and continuously refine our approach to delivering value to our members and merchant partners”
Driving Growth and Retention with Automation & Personalization
- Delivering Customer Engagement at ScaleAirship helped GetPlus integrate its existing platforms and start handling all their rapidly growing mobile engagement needs from one centralized location.
- Data-Driven Messaging at Every TouchpointGetPlus leverages Airship to deliver data-driven omnichannel engagement campaigns via email, in-app messaging and push notifications throughout the customer lifecycle.
- Improving CX with Automation and PersonalizationGetPlus saves time, prevents drop off, drives engagement and increases offer redemption with intelligently triggered and personalized Airship Journeys.