CUSTOMER SUCCESS STORy

Ding Drives
Top-Ups Through
Easy-To-Build
Campaigns Using
Airship Journeys

Ding recharges close to 100,000 prepaid cellphones daily — partnering with more than 500 mobile operators across the globe. As the company’s mobile app base continued to grow, Ding wanted to make the move from one-off notifications to multi-touch campaigns that drive meaningful engagement across different phases of a user’s journey.

Challenge

Nearly four billion people use prepaid mobile phones. Ding helps them stay connected with their friends and family across the globe through its fast, frictionless mobile recharge service. The Ding app makes it easy for users to reload their minutes and securely send airtime (“top-ups”) to anyone in their contacts. When Ding was looking for a more sophisticated solution to drive increased user engagement and transaction frequency, the company piloted Airship Journeys. Airship’s powerful solution enabled the team to automate campaigns based on specific conversion goals, and optimize each step in the user journey to achieve them.

As the world’s largest prepaid mobile recharge provider, Ding makes it easy for people to send credits (“top-ups”) to their friends and family via its mobile app, website and in-store at over 600,000 retail outlets.

Airship Journeys empowers Ding to make quick decisions and adapt critical journeys on the fly — from driving feature adoption to increasing transaction frequency at key moments in the user’s lifecycle.

INDUSTRY

Telecommunications

PRoduct

Push Notifications, Journeys, Performance Analytics

Airship Journeys allows us to make quick decisions and adapt critical journeys on the fly — from driving feature adoption and app store ratings to increasing transaction frequency at key moments in the lifecycle — all while taking full advantage of our own predictive models and historical data.”

Solution

Delivering Powerful and Intuitive Customer Experiences

Using Airship Journeys, Ding quickly responds to customer actions and guides them through critical paths.

Multi-Touch Campaigns Drive Revenue Growth

Airship Journeys enables Ding to quickly create and modify campaigns triggered by specific lifecycle events, such as the first time a user opens the app or completes a transaction.

RESULTS


Airship Helps Ding Increase Transaction Frequency

Increased gross profits by maximizing customer lifetime value
Provide greater insight into optimal send times and other conversion drivers

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