Always on the forefront of innovation, AMC Theatres completely revamped its mobile app in 2016, allowing customers to browse showtimes, buy tickets and even order restaurant-quality meals at participating locations. Today, more than half of all AMC tickets are purchased through smartphones and tablets, and the company’s online systems are all tightly integrated with its AMC Stubs rewards program — building customer loyalty with every visit.
The motion picture theatre industry is in a period of tremendous upheaval. Now more than ever, the movie-going public is looking for an experience when they head to the theatre — colossal screens, cushy seats, fine dining — and meeting the public’s expectation for mobile convenience is increasingly critical. With its early successes, AMC wanted to increase mobile engagement while continuing to grow in-app ticket and concession sales.
AMC Theatres is the largest movie exhibition company in the world, operating close to 1,000 theatres and serving over 350 million guests every year.
Working with Airship’s Professional Services team to build out a mobile engagement roadmap, AMC saw incredible results, including improved retention and increased ticket and concession sales through its app.
Mobile App Push Notifications, Automation, In-app Automation, Personalization, Performance Analytics, Professional Services
We were looking for a provider that we could grow into. With Airship, we can make customizations when we need to, but we can also utilize a lot of out-of-the-box functionality that is constantly being upgraded.”
Turning Moviegoers Into Loyalty Guests
- Driving Customer Action With Rich NotificationsRich notifications grab users’ attention with images and movie trailers and deep link them into the app where they can buy tickets.
- Right Time, Right Place AlertsAMC integrated geofencing technology to promote concessions and deliver automated offers to app users who are near a theatre.
- Retaining Users with Timely MessagingAMC keeps users engaged between theatre visits by sending timely, automated messages to reinforce the benefits of using the app.