Urban Airship’s Mobile Saturday at SXSW Unites Brand Leaders and Industry Enablers Driving Mobile Success

Daylong event features five sessions and twenty speakers, as well as one of SXSW’s first iBeacon deployments

PORTLAND, Ore., – March 5, 2014 – Urban Airship, the global leader in Mobile Relationship Management, today detailed an all-star line-up of customers and experts that will take the stage with the company at SXSW to deliver insights and proven strategies for winning in mobile. Mobile Saturday will take place on March 8 at Wanderlust at 206 East 4th St., Austin, Texas; those interested in attending can register to be kept in the loop and receive a video recap post-event, or follow @UrbanAirship on Twitter for live event updates.

Working with partner Eventbase Technology Inc. (formerly Xomo) and SXSW® GO, the event’s official mobile app, Urban Airship will also showcase new iBeacon-based messaging and real-time mobile marketing automation capabilities at Mobile Saturday.

“SXSW has a long legacy of being the preeminent event where the digital and physical intertwine and new technologies take the world stage,” said Scott Wilcox, director of technology, SXSW. “iBeacons represent the next exciting foray into the melding of digital and physical experiences and we’re looking forward to their use at Mobile Saturday, a daylong track dedicated to mobile at SXSW Interactive.”

Mobile Saturday, which received massive response in its SXSW debut last year, returns on March 8 with SXSW Interactive’s only daylong track dedicated to mobile. Urban Airship programmed the content and brought together brand leaders and industry enablers including: ABC News, Atimi, Backcountry.com, Bottle Rocket (WPP's OgilvyOne), eBay, Forrester Research Inc., Golf Channel, The Location Based Marketing Association (LBMA), News International, NFL, R/GA, REI, Showtime Networks, Starwood Hotels and Resorts Worldwide and Walmart.

With rapid-fire keynotes and panel discussions, Mobile Saturday will explore mobile's hottest topics and winning strategies including:

9:30 – 10:30am
Welcome to the Mobile Majority: now what?
⇥Mobile has quickly transformed from a cute little puppy to an 800lb gorilla.
⇥—  Richard Ting, EVP, Global Executive Creative Director, Mobile & Social Platforms, R/GA
⇥—  Jonathan Nielsen, EVP of Product, Backcountry.com
⇥—  Mike Lowe, VP Product Development & User Experience, Golf Channel
⇥—  Scott Kveton, Co-founder and CEO, Urban Airship

11:00 – Noon
Personalize mobile: balancing the creepy continuum

⇥2014 will see a significant shift away from the “one experience for all” thinking that dominates most mobile strategies.
⇥—  Scott Michaels, VP, Atimi
⇥—  Peter Roybal, Head of Mobile Product, ABC News
⇥—  Scott Goldberg, Sr. Product Manager, Mobile, NFL
⇥—  Elizabeth Robillard, VP Product Marketing, Urban Airship

12:30 – 1:30pm
Location based marketing: beyond advertazing

⇥Harness the power of mobile location without causing your customers to scream, “Don't advertaze me bro!”
⇥—  Asif Khan, Founder & President, LBMA
⇥—  James Keller, Director of Mobile UX, Walmart
⇥—  Chris Marley, Program Manager – Mobile, REI
⇥—  Jason Burby, President Americas, POSSIBLE

Break for SXSW keynote

3:30 – 4:30pm
Mobile loyalty lifecycle: a battle for screen-time

⇥From acquisition to loyalty, mobile impacts every stage of a customer's relationship with your brand.
⇥—  Michael Griffith, Creative Director, Bottle Rocket (WPP's OgilvyOne)
⇥—  George Mudie, Director of Digital, News International
⇥—  Alyssa Meritt, Mobile Strategist, Urban Airship
⇥—  Ken Todd, Vice President, Digital Content Syndication and Mobile Development, Showtime Networks

5:00 – 6:00pm
Mobile means business: learn how to get ahead

⇥Mobile isn’t a new thing; it’s everything. Companies getting mobile right are seeing enormous revenue and market share gains, while companies getting it wrong are struggling to compete.
⇥—  Ted Schadler, Vice President & Principal Analyst, Forrester Research, Inc.
⇥—  Kevin Hurst, VP of Mobile Products, eBay
⇥—  Arlie Sisson, Mobile Application Strategy, Starwood Hotels and Resorts Worldwide
⇥—  Brent Hieggelke, CMO, Urban Airship

Cocktail party and wrap-up

About Urban Airship
⇥Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management. Its solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, rich app pages, Apple Passbook passes and Google Wallet cards. With billions of messages and tens of thousands of passes delivered each month, Urban Airship’s technology sparks exceptional consumer experiences, drives app engagement and increases customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.