Urban Airship’s Market Expansion Strategy Sees Strong Momentum, Fueling Drive to Profitability in Q1 2017
New data products and mobile wallet marketing net record revenue growth from existing customers, while its core platform sees record number of new customers
PORTLAND, Ore., – June 2, 2016 – Urban Airship, the world’s leading mobile engagement platform provider, today announced that its market expansion strategy is driving strong business momentum, including record revenue growth from existing customers and record numbers of new customers adopting its core platform.
New data products launched this past fall are seeing rapid adoption with customers including OLX and Zillow leveraging Urban Airship Connect’s real-time mobile data stream, and Dow Jones & Company and Ensogo Limited gaining app audience intelligence with Urban Airship Insight. Broader market trends and increased awareness of the benefits of mobile wallet marketing contributed to a 400 percent year-over-year increase in the number of Urban Airship Wallet customers.
Over the past two years the number of customers using the Engage platform has more than tripled, with many leading brands adopting it for the first time in 2015, including: adidas, Finish Line, Grubhub, GS Home Shopping, Jet Airways, Lonely Planet, the Sacramento Kings, Shop Direct, Time Inc. and Zillow. In addition to enterprise adoption, Urban Airship has seen massive uptake of its free Engage Starter Edition since soft launch on November 23, 2015 with more than 6,000 accounts in 120 countries adopting it.
Independent SDK analysis of apps in the App Store and Google Play shows Urban Airship has six times as many apps using its platform as all 10 of its primary competitors combined, and last quarter added 10 times more apps to its platform than any other provider. Platform adoption has never been higher since the company was first to market seven years ago.
As a result of customer growth, Urban Airship will surpass half a trillion push notifications delivered over its history in the coming weeks. The company now regularly experiences more than one billion notifications per day — a testament to its unmatched scale, reliability and real-time automation. In addition, message center volumes are up 180 percent year-over-year, with four times as many retailers using these in-app content destinations than last year.
“We’ve made huge strides in expanding mobile-led engagement beyond apps to mobile wallets, as well as unlocking mobile’s rich location and user-level data to power actions across clients’ businesses, systems and other customer touchpoints,” said Brett Caine, CEO and president of Urban Airship. “The adoption rates we are experiencing show the critical need for these innovations, which offer new and improved ways for marketers everywhere to better serve customers, put mobile in the flow of their business and gain a competitive edge. The result of this strategy and our multi-product growth offers Urban Airship a solid path to attain profitability in early 2017 with adequate capital from insider investors to get there.”
About Urban Airship
Urban Airship provides the world’s leading mobile engagement platform, helping thousands of businesses of all sizes form a direct and lasting connection with their customers. With Urban Airship, companies gain total control of their mobile footprint — apps, wallets and user-level data — to deliver experiences that get noticed and drive action across mobile or any other customer touchpoint. More than 40,000 apps and some of the most innovative global brands trust Urban Airship to accelerate their business through mobile marketing with an independent study calculating an average 878 percent return on investment for customers.
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