Independent research firm states mobile moments are the new battleground for firms to win, serve and retain customers
Report and included toolkit cite Urban Airship’s “focus on working within existing marketing ecosystems” and its “data streaming tool that integrates with any customer marketing channels in real time”
PORTLAND, Ore. — November 22, 2016 — Mobile growth company Urban Airship today announced that it has been highlighted in a new November 2016 report from Forrester Research Inc., “Vendor Landscape: Mobile Engagement Automation Solutions.” According to the report, with the ever-increasing volume of mobile moments, marketers need automation to deliver against high customer expectations in real time.
The report states: “Speed is king when mobile moments happen in an instant and the experience needs to be rapid … Mobile engagement automation solutions that can crunch context and customer information in real time to allow you to engage customers proactively in their mobile moments will be a competitive advantage for you.”
In the accompanying “Toolkit: Mobile Engagement Automation Solutions,” Forrester notes that Urban Airship “…was one of the first to offer a suite of services around interactive simple and rich push notifications, mobile wallet, Apple Watch, and Android Wear. …[it] boasts a strong DMP-like capability that can stream real-time, customer-centric mobile data to existing marketing platforms and business systems. …[its] tools go further than most to import non-mobile data (e.g., POS) and export any data to other systems.”
The report goes on to state that mobile engagement automation vendors “…differ on the type of business objectives that they optimize for marketers as well as the breadth and depth of their delivery capabilities.”
“I believe our commitment to an open mobile data strategy was recognized by Forrester in this report, and I know many customers are already improving their understanding of customer journeys and powering better real-time experiences across channels and business systems,” said Brett Caine, president and CEO, Urban Airship. “We’re now taking this to an entirely new level with our recently announced Open Profiles and Open Channels platform services, which unleash the ability to learn about customers and take action using data from any system, as well as deliver interactive notifications to any platform, device and marketing channel.”
About Urban Airship
Urban Airship is trusted by thousands of businesses looking to grow with mobile. Every day, marketers and developers depend on Urban Airship to deliver one billion mobile moments that inspire interest and drive action. Urban Airship’s mobile growth platform is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media, and Zillow.