The Apple Watch app integrates beacons plus interactive notifications to serve up rosé on demand at the new Cannes Lions Beach
VANCOUVER, Canada and PORTLAND, Ore., – June 18, 2015 – Created by Intergalactic, and powered by Urban Airship’s mobile engagement platform, the Rosé Time app for Apple Watch will inspire mobile innovation one glass of wine at a time at the 62nd annual Cannes Lions International Festival of Creativity. Beyond refreshing, Rosé Time showcases the types of simple but powerful in-venue experiences brands can quickly deliver with savvy development, real-time mobile marketing automation using Gimbal beacons, and out-of-the-box support for actionable Watch notifications.
Festival attendees in proximity of the VIP section of Cannes Lions Beach—who have an Apple Watch and the Rosé Time app—will receive a beacon-triggered notification enabling them to order a glass of rosé with a single tap to the Watch face. Responses and beacon data associate the order with the table location to streamline delivery. When it’s Rosé Time—Monday through Thursday, 22-25 June from Noon to 6p.m.—everyone who has installed the app will receive a notification beckoning them to the beach.
“We’re bringing together state-of-the-art mobile engagement capabilities and world-class development expertise to serve up wine at the world’s largest gathering of creative professionals,” said Brent Hieggelke, chief mobile evangelist, Urban Airship. “We’re not changing the world, but we are planting seeds that will help some of the biggest brands in the world envision how to better serve their customers.”
“As a longtime partner of Urban Airship’s, and the sister agency of Eventbase, creators of the official Cannes Lions app, Intergalactic believes in creating digital experiences that serve users’ needs, whenever and wherever they are,” said Michael Farquhar, managing director, Intergalactic. “What started as a fun agency brainstorm two weeks ago is now live and in the wild thanks to the skills of our developers and out-of-the-box functionality from Urban Airship. We hope this experiment helps inspires the next generation of experiences brands will offer consumers.”
Download the Rosé Time app for Apple Watch and come talk about mobile with Urban Airship and Intergalactic on the Cannes Lions Beach. Urban Airship will also be available for discussions following its Cannes Lions Innovation panel on wearables, taking place on the Cannes Lions Discovery Stage, Thursday, 25 June, 11:55a.m. – 12:45p.m.
About Urban Airship
Urban Airship is leading the movement of mobile innovators. Mobile strategies must extend beyond app acquisition or risk leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates. The Urban Airship Mobile Engagement Platform arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.
Intergalactic is an award-winning digital agency providing services to major brands and projects around the globe. Our work includes mobile apps, interactive installations, web development, application design and visualization. We specialize in creating amazing experiences based on convergent technologies across multiple mediums. Intergalactic's clients include the Oracle Education Foundation, SXSW, Telus, BMW, BC Liquor Stores, Mental Health Canada, Trump, Shangri-La, British Fashion Council, Calgary Stampede, the Banff Centre, the University of British Columbia and other global brands. Intergalactic operates offices in Vancouver, Canada and London, England. For more information, visit www.intergalactic.com.