Urban Airship Accelerates Growth and Market Position for Mobile App Engagement and Experience Optimization
Company extends leading market share position, doubling its number of customers and smashing previous notification delivery records
PORTLAND, Ore., – January 27, 2015 – Urban Airship, the global leader in Mobile Relationship Management, today announced that it added 700 new customers in calendar year 2014, doubling its customer base. New and existing customers continue to broaden adoption across the company’s range of solutions to spark relevant and engaging mobile experiences inside and outside of apps, across more than 1.9 billion app installs. Messaging volume increased dramatically in 2014 as well, hitting 200 billion notifications delivered in November—doubling the total number of messages sent throughout the company’s entire history.
“Forever 21 offers a never-ending flow of fun, on-trend fashion at a great value and mobile is a key to inspiring customers’ shopping experiences,” said Kevin Murphy, head of eCommerce and mobile marketing, Forever 21. “With Urban Airship’s entire range of mature solutions we can drive relevant engagement with customers inside and outside of apps and digital wallets, while its expertise gives us much more than a set of capabilities.”
In 2014 Urban Airship introduced a number of core innovations that continue to gain preference from marketers and developers at companies large and small, including:
- Adding real-time mobile marketing automation, beacon proximity targeting and dynamic audience segmentation to more easily react to campaign responses and other customer behaviors.
- Introducing the industry’s first cross-platform support for button-enabled interactive notifications and widgets to drive deeper engagement outside of apps and gain more immediate insight into what customers care about.
- Accelerating “in the moment” mobile marketing through a preferred partnership with Gimbal, offering brands unparalleled expertise and proven technologies to deploy beacons and geofences at scale with confidence and precision.
In addition, recent analysis of SDKs embedded in App Store apps, shows Urban Airship’s market penetration to be four times higher than all of its primary competitors combined. This breadth of experience across vertical industries offers unparalleled mobile engagement expertise and industry know-how delivered through product innovations and the market’s largest customer success organization. Urban Airship’s strategic consulting and technical implementation teams also work hand-in-hand with many of the leading mobile app development firms and digital agencies through its rapidly growing agency partner program, offering brands a unified, end-to-end approach to maximize their mobile opportunities.
“HomeAway's app already makes it easy to browse more than one million listings and book the perfect vacation rental—but we’re expanding our focus to the whole vacation experience by integrating localized services from other apps,” explained Ajay Waghray, mobile product manager, HomeAway, Inc. “Urban Airship helps us stay one step ahead of travelers' expectations by providing complete engagement capabilities inside and outside of apps, and by supporting the latest mobile innovations.”
“Customers count on us for the proven, enterprise-scale capabilities we deliver to help them mobilize their most important relationships,” said Brett Caine, CEO and president, Urban Airship. “Our mobile innovations allow our customers to be competitive on a global scale, and I’m confident they will be excited about what we have planned for the year ahead.”
About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management. Its solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, rich app pages, Apple Passbook passes and Google Wallet cards. With billions of messages and tens of thousands of passes delivered each month, Urban Airship’s technology sparks exceptional consumer experiences, drives app engagement and increases customer loyalty and lifetime value for the world’s largest retail, media & entertainment, sports and travel & hospitality brands. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.
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