Data analysis shows major world news is increasingly delivered and consumed through push notifications
PORTLAND, Ore. — November 14, 2016 — Mobile growth company Urban Airship today announced that in the 24 hours surrounding Election Day it delivered 2.5 billion push notifications—its highest daily volume ever. While Urban Airship powers more than 45,000 apps across every industry vertical, subsequent data analysis shows that more than 400 media apps were responsible for 60 percent of this record volume, sending 1.5 billion push notifications in a single day as election results were tracked and reported.
The U.S. Presidential Elections are not the first time media apps contributed to new daily records in push notification volumes. Urban Airship first surpassed one billion notifications delivered in a single day this year on March 1, where media apps accounted for more than 200 million notifications centered on Super Tuesday and astronaut Scott Kelly’s return to Earth. In addition, results of the EU Referendum vote, commonly referred to as Brexit, saw media apps send more than 530 million push notifications in a single day.
Urban Airship’s notification volume now exceeds more than one billion per day on average. In the past year, average notification opt-in rates for media apps have also increased from 41 percent to 43 percent, demonstrating growing if not consistent consumer receptivity. With Urban Airship’s ability to send notifications through mobile wallet passes, its new support for web notifications and Apple News notifications, and its open channels capability to send notifications to any platform, device or marketing channel, the company anticipates these massive volume gains will grow exponentially.
“News notifications hold a special place in our heart as there’s no clearer demonstration of how critical speed and reliability are as news even minutes old is old news and immediately recognized as such by hundreds of millions of people,” said Brett Caine, president and CEO, Urban Airship. “As more businesses harness mobile to re-imagine marketing as real-time customer service, our unparalleled ability to spark in-the-moment experiences at exactly the right time is a tremendous and unmatched advantage.”
“We spend a lot of time at Breaking News thinking about the speed, relevancy and accuracy of news in the mobile age,” said Cory Bergman, co-founder and GM, Breaking News (an NBC News Company). “From our team to our technology, we take great pride in being first to alert readers of news that’s important to them by both topic and proximity, and Urban Airship is a trusted partner in helping us deliver on that promise.”
About Urban Airship
Urban Airship is trusted by thousands of businesses looking to grow with mobile. Every day, marketers and developers depend on Urban Airship to deliver one billion mobile moments that inspire interest and drive action. Urban Airship’s mobile growth platform is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media, and Zillow.