Independent Research Firm Names Urban Airship a Leader in Mobile Engagement Automation

Urban Airship received the highest possible scores in 23 evaluation criteria, gaining recognition for its proven track record and product roadmap to more than satisfy future needs

PORTLAND, Ore. — September 19, 2017 — Digital growth company Urban Airship today announced that Forrester Research, Inc., has named Urban Airship a Leader in “The Forrester WaveTM: Mobile Engagement Automation, Q3 2017.” This evaluation of MEA solution providers focused on 11 vendors with a successful track record of supporting enterprises. Urban Airship earned the highest scores among all vendors for the Analytics Capabilities and Execution Scale criteria, as well as the highest possible score for the Market Presence category based on its number of customers, revenue and number of employees.

Of the 30 evaluation criteria included in the report, Urban Airship received the highest possible score of 5.0 in 23 individual evaluation criteria. In addition, only Urban Airship scored among the top two for all three main categories of the report: Current Offering, Strategy and Market Presence. Forrester commented that, “Firms looking beyond their existing marketing cloud providers for a full-featured and scalable mobile engagement solution with a proven track record and a product road map to more than satisfy future needs should put Urban Airship high on their consideration lists.”

To learn more about the evaluation, download a copy of the report or register for the September 27 webinar featuring Forrester Vice President and Principal Analyst Julie Ask to gain a deeper understanding of MEA vendor selection considerations.

According to the report, “Urban Airship goes well beyond mobile with this multichannel platform that reaches connected products and leverages AI to make recommendations and optimize engagement. In one customer scenario, Urban Airship unanimously won a ‘bake off’ among 30 competitors.” Earlier, the report stated that, “in addition to its impressive current offering, it has a road map that matches its multichannel vision.”                                   

The report states, “AI techniques are the key to scaling up analytics, optimization, and interaction management capabilities that accommodate the volume, velocity, and complexity of customer integrations. The best MEA platforms are starting to use AI today and include it as a core component in their product road maps.”

“With hundreds of millions of customers and the need to deliver an excellent customer experience while meeting the security requirements of our business, it was critical for Vodafone to select the right mobile engagement automation solution. Urban Airship won unanimously against 30 MEA vendors in an evaluation by all of Vodafone's global market groups,” said Thomas Neumann, principal device manager, Vodafone Consumer Products and Services. “Urban Airship has proven itself to be a true partner, allowing us to orchestrate highly relevant and personalized customer communications on every digital channel. We can now even anticipate customer needs before they ask with their explicit consent to use their data to improve our services and offerings.”

“With more than 25 percent of the Fortune 100 represented within our customer base of 2,000+ global enterprises delivering more than 2 billion messages daily, we are seeing tremendous momentum around the Urban Airship Digital Growth Platform,” said Brett Caine, CEO and president at Urban Airship. “Urban Airship offers a unique value proposition by enabling businesses to future-proof their marketing stack and accelerate growth with user-level intelligence, advanced machine learning and real-time engagement for every channel and device. I believe that being named a Leader in this WAVE evaluation validates what our customers have been saying: There's nothing else in the market that comes close to the depth, breadth and scale of Urban Airship's powerful MEA and analytics capabilities.”

About Urban Airship

Urban Airship® ( is trusted by thousands of businesses to drive growth with mobile. Every day, marketers and developers depend on Urban Airship to deliver billions of digital moments through personalized, interactive notifications that inspire interest and drive action. Urban Airship is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media and Zillow.

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