Push notifications cited as the ideal tool combining mobile marketing’s unique benefits
PORTLAND, Ore., – October 24, 2013 – Urban Airship, the global leader in mobile solutions to build relationships with connected consumers, today announced its inclusion in the October 2013 “Push Mobile Engagement To The Next Level” report by the independent research firm Forrester Research, Inc. Multiple Urban Airship customers were featured, and the company’s best practice advice and educational initiatives including its recently published Bad Push Booklet were mentioned.
According to Forrester Research, “Push notifications are the ideal tool to combine mobile marketing’s unique benefits: intimacy, immediacy, and context … Push notifications are less interruptive than SMS, and consumers have the ability to view messages now or later. They also face less risk of being lost, like emails, in a spammed inbox … Push notifications are now a mainstream phenomenon among most European online smartphone app users: 89% of iOS app users receive push notifications, while 83% of Android app users do” (Push Mobile Engagement To The Next Level, Forrester Research, Inc., 10/17/2013).
Download Forrester’s report here, or take Urban Airship’s three-minute Mobile Maturity Self-Assessment to get Forrester’s research as well as a personalized report with benchmarks and suggested next-level opportunities.
“Brands across the globe are starting to see that the majority of their traffic, customer interactions and transactions are occurring on mobile devices, which we call the Mobile Majority,” said Scott Kveton, co-founder and CEO, Urban Airship. “Nothing gets you closer to customers than mobile, and we’re proud to offer the world’s leading solutions to engage and serve mobile consumers and earn their loyalty.”
About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management solutions that streamline delivering highly targeted cross-platform mobile push messages and creating and managing Apple Passbook passes and Google Wallet cards. Billions of push messages and tens of thousands of passes are delivered each month, sparking exceptional consumer experiences, driving app engagement and increasing customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. The company’s solutions manage the end-to-end process of high-performance push messaging, location-targeted messaging and digital wallet management. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.