As the saying goes, location is everything. Connecting with the right user in the right place at the right time is the difference between making a sale or losing it, and converting a user or having them defect from your app.
Join us Friday, April 8 at 10 a.m. PDT for a Periscope chat with our own Alyssa Meritt, head of strategic consulting, and Stephanie Capretto, strategy consultant, to learn more about what location could mean to you and your mobile marketing strategy.
Who Should Care About Location?
Think location is only relevant for some industries? Think again. Here are a handful of ways that location can be employed across verticals:
Retail: driving foot traffic, store mapping, geo-conquesting, in-store pickup
Media: targeting content, providing regional breaking news
Travel: welcoming hotel guests, opening doors, providing mobile check-in, concierge services
Hospitality: managing expectations related to airport security lines, weather, parking, transit wait times
Events and Experiences: guiding experiences, tracking crowd movement, directing guests to services, exits
No matter your industry, location-based services can offer meaningful value to your customers’ daily lives.