Today we’re taking the wraps off of our new cloud platform and implementation services that can greatly accelerate your efforts to engage app users with multimedia in-app content and campaigns.
The new platform delivers images to mobile users 38 to 58 percent faster than traditional methods, which can equate to a one to two second reduction in wait time for consumers depending on payload size. How? Well, it’s part secret sauce—proprietary, mobile-optimized content delivery techniques—with the rest due to Urban Airship image hosting, a global content delivery network and expert implementation services.
Speed is critically important. Studies abound pointing to one-second delays costing millions in potential revenue and lost customer satisfaction. Years ago, Akamai found that 40% of consumers will abandon a page if it takes more than three seconds to load. Last week, Radware’s 2013 State of the Union: Mobile Ecommerce Performance report found that the median mobile site page loads in 4.33 seconds, failing to meet consumer expectations. This spring, Compuware found that users expect mobile apps to load as fast or faster than mobile websites.
The impetus for our cloud platform was in response to our work with one of the world’s largest and most mobile-savvy household brands seeking to offload the burden on its internal infrastructure in serving up ongoing rich content campaigns. By combining Urban Airship image hosting, a global content delivery and mobile-optimized delivery techniques, we’re eliminating infrastructure burden, reducing marketing’s reliance on technical staff and offering a faster, more responsive, and improved battery life experience for consumers. This global brand will fully deploy this new solution in 2014 and we saw a massive opportunity to bring these benefits to the broader market.
The platform also builds off of prior enhancements introduced this summer, including new targeting capabilities for in-app messages using the same location- and behavior-targeting engine as our push messages. We also introduced a marketer-friendly message creation workflow, responsive-designed rich app page templates, deeper analytics and enabled third-party tool integrations (analytics, lead-generation, etc). We’re picking up where we left off…not just enabling third-party integrations but connecting the solution to existing systems for you. Not just enabling business-user friendly rich app page creation, but building an integrated in-app message center to host those pages within your app. And not just offering responsive rich app templates, but templates that are fully customized, branded and include analytics instrumentation.
You can pick the implementation services you need to connect to our platform and be off-and-running with rich in-app content and campaigns in weeks not months. Once you’re setup, marketers have an end-to-end solution for self-sufficiency, delivering faster time to market and speedy campaign execution all without battling to prioritize internal technical resources typically required to host serve, integrate and optimize rich content delivery.
Customers using our current rich in-app messaging solution still benefit from one of the most scalable, high-performance push messaging infrastructures in the market, but the new services-enabled cloud platform offers even greater speed on a number of levels.
Let us know if we can help you accelerate richer in-app engagement for your app.