Pass the Competition in 2013 with Apple Passbook

2012 has been a busy year in both of our Portland and San Francisco offices.  We’ve armed you with high performance, cross-platform push messaging, location-based targeting and Good Push best practices to help ensure you engage the right app users at the right time and place. Our latest move, acquiring PassTools™, extends your mobile reach using Apple® Passbook® passes to engage connected consumers whether or not they’ve downloaded your app.

With PassTools’ visual builder, anyone can build a Passbook pass in minutes—without writing a single line of JSON code or dealing with security certificates—creating coupons, tickets, loyalty cards and more, delivered right to your inbox. If you haven’t tried PassTools, see why thousands of businesses have started shipping passes in just three months—all you need is a short coffee break to give it a test drive.

Today we’re taking this to the next-level, and we are looking for a select group of companies to join us on the journey.

Interested companies can request to be part of our PassTools Early Access Program (EAP) for the PassTools API, which lets companies scale up big Passbook programs powered by template-driven, dynamic passes that can contain personalized information for each customer by automatically pulling in data from other systems and applications. PassTools API users can also deliver passes through their own systems, including email, SMS, mobile web pages, or in-app buttons.

Candidates who are accepted to the program will be on the leading edge of Passbook innovation, and will be working directly with our Engineering and Products teams to contribute to our future development plans. Additionally, there will be opportunities for publicity and recognition as first-movers in this rapidly developing space—with the potential to be highlighted in case studies and joint marketing efforts.

We are really excited about how PassTools will broaden your mobile engagement opportunity and help complete the picture through to consumer redemption. It’s with great anticipation and a bit of déjà vu, that we see this newest mobile marketing opportunity going from existence to rapid adoption and through to industry-shaping innovations. We hope you can join us for this ride.

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