Forget Download Numbers: Engagement is the Name of the Mobile-App Game

The first part of this year has been chock full of mobile conferences (Mobile World Congress in Barcelona, CTIA in Orlando, OMMA in San Francisco and CES in Vegas – not mobile specifically but dominated by it nonetheless). Now with VentureBeat’s Mobile Summit upon us, we’re seeing some interesting themes starting to emerge in mobile. The biggest one is around engagement.

Engagement is truly the key to a successful mobile app. VentureBeat asked me to contribute a column on the topic; read it here.

What do you think – is the conversation with users more relevant than sheer downloads?

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