Swirl, an established online sample sale site created in partnership with DailyCandy, wanted to grow its already successful email based flash sale business by adding an offering built for mobile. They created an app to host daily flash sales and utilized push notifications to deliver alerts each day to notify users when new sales begin.
This new daily call to action, sent directly to customers’ mobile devices, resulted in a significant increase in traffic and sales and also added new life to previously slow weekend and holiday time periods. Swirl’s daily Push is driving a 60% increase in mobile traffic and a 20% increase in total mobile orders. Push also drives a 40% higher conversion rate than email driven, mobile browser.
“We don’t want our customers to miss out on a great deal. So we need a stable platform that we can rely on to engage with our customers on a daily basis.”
-Janis Leahy, Senior Product Manager, Swirl
We are thrilled with the success that Swirl is finding and hope that other retailers can find the same success. With the holidays right around the corner, there’s never been a better time to explore what Push can do for retailers.
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