The Jelli music app began promoting community and game features with a social strategy using push notifications to revitalize social sharing and rating functions. Their real-time alerts highlighting the app’s unique features drove a measurable increase in engagement, repeat app opens, and usage of key social features.
“We didn’t pretend that we’d build push for a nanosecond. We were looking for something that would get us started fast and grow with us. Time and money were the key factors in choosing Urban Airship. We knew that we could go to market in no time and run huge volume for little cost. It would have taken us a couple of months to build our own Push, with Urban Airship we did it in no time.”
– Sarah Bacon, Director of Product, Jelli
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