Announcing Changes to the Urban Airship Pro Plan

You spoke, and we listened. That’s why we’re excited to introduce some changes to our Pro plan that will make billing more predictable for new Pro plan customers.

Current Pro plan customers and Pro In-App Purchase plan customers will not see a change in their account or billing terms.

We built the Pro plan that was introduced in September 2011 to meet the needs of customers who wanted the features used by high-push-volume organizations but didn’t have the user count of an enterprise company. The plan was configured to serve the needs of an organization serving up to 10,000 users for $199 per month, with $.01 per additional user.

Since the Pro plan was introduced, many of you that adopted it have acquired a lot more than 10,000 users in a very short time. The result—besides lots more app users and more success for you—was that your invoice amount changed from month to month. This unpredictability in cost created issues for some of our customers and prompted this change.

The new Pro plan pricing, effective on May 1, 2012, will be a flat rate per month based on the number of active app users for that month for up to 100,000 users. If you are a current Pro Plan customer and want to view your user count, or upgrade to the new, more predictable plan, you can do so at

In addition to the Pro plan pricing change, we are eliminating the Pro In-App Purchase plan option as most customers requiring this functionality went with the Premium plan for additional features like custom on-boarding services, Shared Access and User Insight reports. Also introduced today, our new publishing solution, Newsstand Publisher, combines all of this functionality and subscriptions in a single solution.

To see the updated plan details, check out the new pricing page. For more information about Newsstand Publisher, read the data sheet.

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