Mobile Wallet

Expand your mobile footprint with a whole new channel

There’s a lot to love about mobile wallet marketing. Your customers love having personalized, always-updated coupons, tickets, boarding passes, loyalty cards (and more) at their fingertips at the exact moment they need them. And brands love mobile wallet passes because they create a whole new channel for engaging customers on mobile — no app required. 

Think Outside the App: Create Deeper Connections with Customers on Mobile

Send a link to download a wallet pass via email, SMS, or any other engagement channel in your stack. In just two taps, your customers download their pass, personalized with data from your CRM. And with our proprietary Adaptive Link™ technology, it’s automatically configured for each customer’s OS.

Mobile wallets give us another highly visible and convenient way to reach more customers with the personalized benefits of our exclusive loyalty program.”

Update Passes (and Your Customers) in Real-Time — and in Context

Static tickets, loyalty cards, and coupons are so over. Mobile versions are always up to date — and always at your customers’ fingertips. Use notifications sent straight from the pass or location triggers (or both) to prompt engagement with the pass at exactly the most relevant moment: A coupon the day before it expires; a loyalty card update when your status changes, or a ticket before an event starts.

Create Magical Customer Experiences at Each Stage of the Customer Lifecycle

No one loves digging in a wallet for a coupon, or frantically searching their phone for their boarding pass or event ticket while the line grows behind them. Making those moments easy not only earns you your customers’ undying gratitude — it creates a delightful customer experience that builds trust and loyalty.

Mobile Wallet

Key Features

  • Segmentation and Tagging
  • Single Interface for Multiple Mobile Platforms
  • Notifications From Pass
  • Custom Data Fields
  • Trigger Notifications From Location
  • Real-Time Content Updates
  • Distribution From Any Channel
  • Single URL with Adaptive Links

Create Mobile Wallet Passes Customers Love

Boarding Passes

Create a seamless day of travel experience — no wifi required — by transforming boarding passes into an always-up-to-date source of real-time flight information, right on your guest’s boarding pass. 

Loyalty Cards

Take your loyalty program mobile. Use mobile wallet to get customers signed up for your loyalty program in seconds with no forms to fill. Once they have their mobile wallet loyalty card, send them real-time updates on their points status — even send them special offers and notifications — right from their wallet card.  


Give customers an infinitely-updateable, personalized mobile wallet coupon. Update offers based on your customer’s unique profile and purchase history — and send notifications sent right from the wallet pass to boost redemption rates and keep them engaged at exactly the right moment: at point of sale or when they trigger a geofence around your store.


Make event entry fast and seamless with mobile wallet tickets. Update event information, offer seat upgrades — even create a countdown timer on the pass to build anticipation.

Related resources for Mobile Wallet

Blog Posts on Mobile Wallet

Get our latest best practices on using mobile wallet

How to Build a Mobile Wallet Pass

See how easy it is to create and send a mobile wallet pass

Your supercharged customer engagement strategy starts here

Mobile wallet marketing is just one capability of Airship’s powerful App Experience Platform (AXP), which is built to help enterprise brands create massive value at every lifecycle stage

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