AIRSHIP VS BRAZE
Airship: 1
Braze: 0
Mobile app customers are 3x more valuable than non-app customers. Airship enables brands to capture that value.
Airship provides an end-to-end solution for capturing value across the entire customer app lifecycle — from acquisition and activation to engagement and loyalty.
Customers choose Airship over Braze because of Airship’s no-code mobile-first platform, which unifies cross-channel campaigns, in-app experiences and experimentation with robust analytics and reporting.
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Powering the Biggest Brands in the World
Why Airship Offers the Most Value to Brands
Consolidate your entire
mobile app lifecycle into
one solution
Manage every phase from acquisition, activation, engagement and loyalty by bridging inside-the-app, no-code native experiences with outside-the-app messaging across all channels.
Test and optimize every
interaction at every step
of the journey
Optimize every customer interaction across messages, journeys, in-app experiences and app features so you can continually fine-tune execution and deliver the most performant and personalized experiences.
Track performance
and analyze insights across
every channel
Robust Performance Analytics combines cross-channel data with drill-down to customer-level data enabling complete and actionable custom reporting.
How Airship Beats Braze
| OUTSIDE THE APP |  | Braze |
|---|---|---|
| App Store Visibility Gain more visibility and grow your market share in the App Store and Google Play by optimizing keywords to increase organic downloads. |  |  |
| App Store Conversion Optimization A/B test your store listing assets (images, icons, content) to boost conversion rates, increase organic downloads and decrease cost of user acquisition. | | |
| App Store Analytics Robust store intelligence for ASO allows customers to research competitors, find relevant keywords, track app rankings and discover creative strategies. | | |
| Mobile Wallet Create mobile passes for iOS and Android devices to roll out loyalty cards, tickets and coupons. | | |
| Open Channel APIs Integrate any channel to deliver unified experiences across the customer journey well beyond mobile (OTT, messaging apps, IoT, Voice). | |  |
| SMS Reach the largest number of customers on their most engaging screen with personalized and trackable messages. | | |
| Email Create, schedule, deploy and orchestrate emails alongside all other channels from one place with world-class deliverability and personalization. | |  |
| INSIDE THE APP | | Braze |
|---|---|---|
| Live Activities Support Serve customers real-time updates with compelling experiences on the most valuable real estate in the world — iPhone and Android lock screens. | | |
| Stories Keep customers engaged with rich, immersive auto-play content, bringing a familiar social media experience to any in-app experience, message or interstitial. | | |
| Preference Center Allow customers to easily manage their opt-in status and preferences across multiple channels – app, web, SMS, email, from one place. | | |
| Message Center Create an app inbox where customers can always find valuable, personalized information. | | |
| In-app messaging Guide customers to take meaningful, high-value actions with sophisticated triggering, display options and controls for in-app messages. | | |
| Scenes Guide customers through the value of your app with a flexible progression of compelling native app experiences – accelerating adoption, activation and conversion. | | |
| Surveys Easily create and deploy surveys to gather zero-party data you can use to personalize every interaction. | | |
| Push Notifications Engage customers with timely, targeted messages – that reinforce the value of your app and brand in their lives. | | |
| APP EXPERIENCE PLATFORM | | Braze |
|---|---|---|
| No Code Native App Experience Editor Create hyper-personalized native app experiences with a drag-and-drop editor to give your team complete control. No developer support needed. | | |
| Performance Analytics Get a holistic view of how and when your customers are engaging with your brand and use insights to spot growth opportunities everywhere. | | |
| Enterprise Scalability and Agility Future-proof your business to meet the largest, most time sensitive requirements regardless of peak volume or seasonality. | | |
| Real-Time Insights Supercharge your first-party data strategy with comprehensive and customizable app analytics. | | |
| Real-Time Data Streaming Real-time data streaming provides rich behavioral data to any endpoint, CDP, data lake or warehouse enriching customer understanding and action across your entire business. | | |
| Cross-Channel Orchestration Segment, build and intelligently orchestrate customer journeys across all channels in real time to create powerful moments for your customers. | | |
| Predictive and Generative AI Leverage the power of AI to anticipate and identify opportunities across the customer journey and create more content for testing with the click of a button. | | |
| Security, Compliance and Governance Privacy by design. End-to-end data and brand governance. SOC2 Type II, GDPR, CCPA compliance. | | |
Airship’s App Experience Platform [AXP] provides us with new capabilities that save valuable product development time and give our team faster ways to optimize each fan’s journey.”
AccuWeather’s proprietary severe weather processing systems in combination with Airship allow for critical near-instant delivery of severe weather notifications. In many cases, seconds count in getting these life-saving alerts to our users so they spring into action.”
Airship Journeys control groups and baselines help us make decisions and increase revenue more quickly, so we can maximize our success and ensure that what we think is the best experience for the customer, actually is.”
Airship’s no-code editor made it possible for our entire team to create and optimize several multi-screen app onboarding experiences in minutes not months, without developer resources or app updates.”
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