Airship + Twilio
Seamlessly Transition from Twilio Engage Premier to Airship
Airship, a preferred Twilio and Twilio Segment independent software vendor (ISV), provides cross-channel orchestration optimized for email, SMS, apps, web and mobile wallet to help brands optimize every stage of the customer lifecycle.
Following Twilio’s announcement to no longer sell or enhance Twilio Engage Premier as of June 10, 2024, Airship is offering Twilio customers a free, dedicated migration service to ensure a fast transition with no downtime or disruption to end-customer communications.
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Global Brands Trust Airship
Why Airship is the Best Alternative
to Twilio Engage Premier
Airship’s pre-existing advanced integration with Twilio and Twilio Segment provides:
A smooth and easy transition, with no downtime
A “Bring your own Twilio”option — where you can continue to use your Twilio credentials and existing Twilio billing and pricing for communications channels The ability to orchestrate Airship messaging that incorporates your pre-existing Twilio Segment data segments
Global customer support – whether your team is based in the Americas, Europe or Asia, we have local team members to support you.
Added Airship Benefits
Migrating to Airship offers many additional advantages across a broad range of customer engagement channels, content creation tools and applications of data and analytics.
| AVAILABLE CHANNELS |  | Twilio Engage Premier |
|---|---|---|
 |  | |
| SMS | | |
| MMS | | |
| Push Notifications | iOS, Android, | iOS, Android |
| Web-Push Notifications | |  |
| Mobile Wallet (coupons, loyalty, membership, tickets, special access) | | |
| In-App Messaging (banners, modal, fullscreen) | | |
| Live Activities (display real-time content from your app on the lock screen in iOS) | iOS | |
| Live Updates (display real-time content from your app on the lock screen in Android) | Android, | |
| Web & App Experiences (personalized content, stories, surveys and multiscreen flows embedded directly in websites and apps without coding) | | |
| COMPOSITION & CONTENT CREATION | | Twilio Engage Premier |
|---|---|---|
| Cross-Channel Journey Orchestration A single visual UI to automate, segment, personalize and optimize all channels and no-code experiences. | | |
| Drag & Drop Email Editor Create full HTML emails quickly and easily, without any HTML knowledge | | |
| Editor for Mobile Channels (SMS, MMS, & Push) | | |
| No-Code Native Experience Editor for Web & App Create, deploy and adapt native experiences for onboarding, adoption, registration, monetization and zero-party data collection — no developer support required | | |
| Preference Center and Opt-In Management Across email, SMS and app and web notifications | | |
| Native Asset Management Ability for marketers to upload and manage images, gifs and video | | |
| Reusable Code Snippets HTML code snippets that can be reused across different templates | | |
| Native Email Testing Suite Spell checker; Link validation | | |
| Email Clients & Device Types Preview how your messages will appear in various email clients, with more than 90 different client and device combinations | | |
| Preview with Test Data Support Allow marketers to preview their templates with test data | | |
| Template Library List of pre-created templates to get you started | | |
| Single HTML File Import Enable marketers to import HTML Templates | | |
| DATA & ANALYTICS | | Twilio Engage Premier |
|---|---|---|
| Contact Management Create comprehensive user profiles, seamlessly syncing customer data from your martech stack | | |
| Real-Time Data Streaming Enrich any system with Airship’s data on customers’ behaviors, preferences and interests for unified experiences. | | |
| Experimentation Test and optimize the performance of every audience segment, journey, feature, experience and message | | |
| Analytics Analyze real-time insights from all experiments, campaigns, channels and customers in one place with prebuilt and custom dashboards and reports | | |
Airship Journeys
Airship’s cross-channel orchestration solution empowers marketers to reach customers seamlessly across push, email, SMS, websites and apps. Airship Journeys visual UI provides everything you need to create, automate and personalize messaging to customers’ preferred channels as well as their resulting no-code experiences, advancing key goals and customer satisfaction.
Airship Preference Center
Gain full opt-in management and empower customers to control how they engage with your brand via email, SMS, app and web push notifications by selecting how, when and where they would like to be communicated with. Opt-ins can be collected via Airship’s no-code Preference Center or gathered from existing opt-in or list management systems using Airship’s APIs.
Airship Experience Editor
The world’s first no-code native experience editor frees marketers and developers to dream, design, deploy and iterate — accelerating value creation from months to minutes.
Airship’s no-code everything allows you to easily and quickly accelerate onboarding, feature adoption, zero-party data collection, and monetization with rich, interactive web and app experiences so that non-technical team members can create, deploy and adapt what they need without developer support.
What Our Customer Have to Say
Airship has a very user-friendly interface with detailed documentation for self-help. If I had any questions/problems, I could easily reach out to the support team which gave very detailed replies and documentation with clear explanations that helped resolve any issues quickly.”
Smooth Transition from Twilio Engage Premier to Airship
Step 1 – Contact the Airship team to request migration assistance
Step 2 – A dedicated Airship Technical Consultant will guide you through the entire process to make it as seamless as possible and ensure a non-disruptive transition
Step 3 – Import all Twilio Engage Premier configuration including your audience segments and templates – no need to recreate new ones
Step 4 – Your Airship Consultant will train your team members on how to activate and start sending your campaigns
That’s it! You’re ready to roll!
Transition FAQs
Does Twilio support the transition of Twilio Engage Premier to Airship?
- Yes. Airship is already a close partner of both Twilio and Twilio Segment, offering seamless and bidirectional technology integration, and was named a preferred independent software vendor (ISV) by Twilio in its Engage Premier end-of-sale announcement.
Do I need to create a new subaccount in Twilio (or subuser in SendGrid)?
- While it is not a requirement, Airship recommends creating a new subaccount or subuser to isolate your Airship messaging activity from other messaging activity you may already be sending directly via Twilio. Billing for the delivery of email or SMS will continue to be done within your Twilio account. If you wish, you can use your existing Twilio account (parent or subaccount)
Can I keep all my campaigns in Airship?
- Yes. Your dedicated Airship Technical Consultant will help you transition your Twilio data and templates so they can work in the same way as they do now to avoid any delays or downtime. Airship can import SMS or email messages containing handlebar or Liquid syntax for message personalization.
Can I import an existing audience into Airship?
- Yes. We support CSV list upload of existing email or SMS audiences, as well as APIs that can register them on our platform. All channels added require a record of opt-in to prevent messaging audience members that have not consented to receive messaging.
How long does it take for a customer to get started using Airship?
- We suggest 1 – 2 weeks to have senders configured and integrated into Airship. Also 2-4 weeks for customers to become familiar with the Airship platform, and to import any audience lists and/or campaign templates.
Is there a deadline to transition our campaigns to Airship?
- There is no immediate deadline, but Twilio will no longer continue developing or enhancing Engage Premier with the view to completely sunset the product by the end of 2025.
Are there any particular benefits to moving to Airship from what I have currently with Engage Premier?
- Yes! Airship has much broader capabilities to support your customer communications across multiple channels. Check out our comparison table for a quick overview.
Talk With Us
Let’s discuss how you can seamlessly transition from Twilio Engage Premier to Airship