Expériences sur apps mobiles 2022 : le grand fossé

Brett Caine – An introduction to MAX fundamentals, including economic drivers, the customer app lifecycle, the chasm of no return and the Airship platform. Thomas Butta – To master MAX, start where you are (Airship’s Maturity Assessment), map your routes to value (Airship’s Value Map), know more about your customers (practical approach to privacy) and […]

Customers are calling the shots. Brands win in moments by delivering what customers want immediately and in context.

Hear how MAX leaders across a range of industries integrate their apps with their customers’ lives – understanding customer rhythms and contours close-up, rigorously curating subject matter, experimenting and simplifying.

How mobile executives at leading brands are managing operational maturity and mobile app governance and connecting the dots in their large organizations – and what’s next.

How to help travelers and bring digital hospitality in moments that matter (Southwest), how to help customers feel comfortable and secure (KeyBank), and how to offer sport fans the best experience possible before and after games (YES Network).

How a home shopping company provides and captures optimum value by applying discrete and dedicated methodologies and capabilities to each phase of the mobile app lifecycle.

As a “cancel anytime” sports streaming service, engaging customers early in the lifecycle is critical to driving long-term retention. DAZN has built an effective customer onboarding program by focusing on small details to nudge customer behavior.