Expériences sur apps mobiles 2022 : le grand fossé

Hear how MAX leaders across a range of industries integrate their apps with their customers’ lives – understanding customer rhythms and contours close-up, rigorously curating subject matter, experimenting and simplifying.

How mobile executives at leading brands are managing operational maturity and mobile app governance and connecting the dots in their large organizations – and what’s next.

How to help travelers and bring digital hospitality in moments that matter (Southwest), how to help customers feel comfortable and secure (KeyBank), and how to offer sport fans the best experience possible before and after games (YES Network).

How a home shopping company provides and captures optimum value by applying discrete and dedicated methodologies and capabilities to each phase of the mobile app lifecycle.

As a “cancel anytime” sports streaming service, engaging customers early in the lifecycle is critical to driving long-term retention. DAZN has built an effective customer onboarding program by focusing on small details to nudge customer behavior.

How a home improvement company focuses on the usefulness of their app and driving increased purchases by leveraging behavioral data into relatable actions.

How to create customer experiences that drive loyalty, including leveraging data and organizing content with precision and clarity.

How a utility/productivity payment app partners at the grassroots with public and private authorities, simplifies the customer journey and avoids cookie-cutter solutions.

A view of mobile strategy designed around impactful mobile app experiences that increase audience growth and customer engagement, including extending sporting events beyond a single moment and matching content with customer personas.