ON DEMAND WEBINAR
The Mobile Consumer: Enhancing Shopper Value in 2023
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Our recent global consumer survey found that consumers turn to mobile apps primarily to simplify their lives. Yet challenges persist: most consumers use apps only once or twice before deciding whether to delete them.
The majority of consumers — 74% — are turning to retailers’ mobile apps to streamline in-store shopping experiences. Of all the ways shoppers use smartphones in stores, using the retailer’s app has grown the most year-over-year.
Watch the session to learn more about the very different motivations behind consumers’ retail app usage — from the desire to save time and simplify their lives to saving money and earning rewards — and how brands can use these motivations to expand customer understanding and create greater value.
You will learn:
- Why consumers continue to turn to retail apps and what leads them to delete apps
- What personal information consumers are willing to share with brands
- How consumers use smartphones while shopping in-store
- How to unlock the full value of the holiday season with real-world data from hundreds of retailers