The Total Economic Impact™ of Airship

476% ROI

$6M NPV
Payback <6 months

See for yourself

Based on interviews with six real Airship enterprise customers

A commissioned study conducted by Forrester Consulting on behalf of Airship found that the Airship Experience platform delivered the following results for the composite organization:

476%
ROI over three years
$6M
net present value (NPV)
<6
months to payback

Results driven across cross-channel experiences and outcome-led AI

$2.7M
Present value benefits from elevated cross-channel experiences for the composite organization
$2.4M
Risk-adjusted present value from expanded digital customer activation
$1.7M
Total present value from amplified marketing operations efficiency
$470K
Value saved from losses due to digital customer churn for the composite organization
Read detailed cost breakdowns, resource hours, and timelines required to build a credible business case for Airship
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Enterprises saw higher revenue, greater customer satisfaction, and increased operational efficacy

Total Economic Impact™ of Airship spanned multiple industries, featuring enterprise customers across travel, retail, logistics, communications, hospitality, and media

Retail

Transitioning to personalized, lifecycle-aware push orchestration achieved near-exponential app user base growth and triggered a direct, measurable lift in overall customer lifetime value.

Travel

Content teams achieved a 30% boost in first-time app downloads and bypassed custom engineering backlogs to build, test, and deploy in-the-moment promotional campaigns in under two weeks.

Communications

Integrating Airship’s API into their core CMS empowered editors to deploy instant, multi-market notifications from a single dashboard, while automated AI Journeys drove a 5x increase in reclaiming user attention.

Logistics

Shifting to no-code asset deployment allowed marketing teams to scale their targeted campaign capacity sixfold and slash ongoing mobile development and marketing costs by 90%.

Financial services

Modernizing the digital banking application drove a 33% surge in first-year customer growth, a 10-point lift in customer NPS, and propelled mobile digital activity rates past 90%.

Hospitality

Orchestrating automated, geolocation-targeted guest journeys yielded high push open rates up to 15%, lifted regional occupancy metrics by 17 points, and doubled premium upgrade conversions.

We see higher revenue when we use Airship [AI-enabled CX orchestration] technology [and their] MMS and SMS, with higher customer satisfaction when we provide dynamic messaging. We saw higher take rates for upgraded [services] when we provided proactive, in-the-moment, triggered messaging [on-site and]; higher engagement with our large-scale sale campaigns; and broader awareness of service-related issues when we use targeted messaging [during high-impact moments]. All those metrics make a difference.”

Director of Digital Experience
Travel

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