Airship helps product teams deploy personalized mobile layouts without code modifications. U-Haul uses native embedded content to display custom choices to customers during high-intent organic journeys. This configuration allows non-technical business leaders to manage multi-product touchpoints within a flexible interface.
In this video, David LoPresti — Director of Mobile Experience at U-Haul — explains how dynamic layouts replaced traditional single-offer marketing cards. Learn how their team lightened engineering workloads while creating clear sales generation channels from self-sourced app traffic.
Key takeaways include:
- Engineering queue relief: Transferring day-to-day layout adjustments to marketing managers so developers can focus on core utility services.
- Multi-line customization: Introducing tiered layout treatments that show options for truck rentals, moving labor, and packing supplies simultaneously based on consumer intent.
- High organic utility: Sustaining installation rates of nearly 50% for one-way renters and 40% for in-town renters at dispatch without deploying paid acquisition budgets.
- Self-sourced conversion growth: Shifting the mobile application from a purely operational utility to a booking system that now processes 20% of the company’s moving labor business.