Airship accelerates campaign deployment by providing intuitive tools that reach passengers instantly. Southwest Airlines relies on this execution speed to distribute segmented, personalized messages where travelers already look. By removing production friction, the digital experience team quickly translates new ideas into active cross-channel touchpoints.
In this video, Mark Hursh — Managing Director of Digital Experience at Southwest Airlines — highlights the business value of operational agility. Discover how their team scales campaigns across app experiences, web scenes, and SMS without entering engineering queues.
Key takeaways include:
- Bypassing engineering queues: Utilizing a non-technical interface so digital teams can build and execute campaigns on their own.
- Multi-touchpoint alignment: Coordinating in-app messages, web scenes, and SMS alerts from a central campaign manager to match passenger context.
- Segmented traveler utility: Delivering tailored messages based on user preferences to place relevant updates straight to the device screen.
- Continuous iterative learning: Advancing an agile methodology to launch, test, and refine customer interactions based on rapid deployment.