Benchmark Report

The State of Global Mobile Engagement 2020

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How is the pandemic influencing user engagement with mobile apps? We looked at data from 744 million app users to understand changing usage patterns, and the results show massive gains for several key engagement metrics that have been trending downward before the pandemic:

Download the report to find out:

  • Trends in location and notification opt-in rates before the pandemic — and the significant changes in those trends after the pandemic began 
  • New benchmarks for average app opens per user and average notification direct open rates 
  • How your brand stacks up — our data is broken out by region, industry and operating systems.  

Get the benchmarks you need to assess your performance and adapt your business to the new economic environment. Download the full report today.