Analyst Report

The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

Each year, Forrester conducts “The State Of Retailing Online” study by the National Retail Federation (NRF). In this report, you’ll not only get the results of this study, you’ll get answers to questions like:

  • Which digital marketing channels brands anticipate spending more on this year (hint, mobile marketing spend is increasing more than you might think)
  • The state of personalization effectiveness – including the top metrics retailers are using to measure the impact of their personalization initiatives
  • Which omnichannel challenges are still impeding

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