Analyst Report

Gartner, Inc. 2018 Critical Capabilities for Mobile Marketing Platforms

Get the information you need to evaluate which mobile marketing platform is best for your business

In their 2018 Magic Quadrant for Mobile Marketing Platforms, Gartner Inc. provided research revealing their take on how the leading mobile marketing platforms stacked up in their “completeness of vision” and “ability to execute.”

In this follow up report, 2018 Critical Capabilities for Mobile Marketing Platforms, Gartner analysts took a deeper dive on evaluating each platform’s critical capabilities —  including orchestration, audience segmentation, campaign workflow, event-triggered engagements and more.

Download a free copy of the report now to:

  • Learn how mobile marketing platforms rated on specific use cases and capabilities
  • Get Gartner’s insights on the differences between purpose-built mobile solutions and multi-channel marketing hubs
  • Assess mobile marketing platforms’ capabilities against your company’s requirements

Gartner Disclosure

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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