CUSTOMER SUCCESS STORy
TGI Fridays Serves Up Relevant Mobile Experiences with Airship
TGI Fridays is no stranger to innovation. In 2012, the popular restaurant chain launched a break-through mobile app that allows guests to pay their checks at the table using their smartphones. With over one million active users, Fridays doubled down on its efforts to create an amazing app experience — whether guests are dining in or ordering out — using Airship’s mobile engagement and analytics solutions, including its intuitive, performance-driven customer journey solution.
Challenge
When it comes to dining, consumers have more choices than ever. For TGI Fridays, creating a memorable experience for guests across every touchpoint is key to attaining top-of-mind status and driving customer loyalty. The Fridays app gives the company one more way to surprise and delight guests with a truly engaging mobile experience that anticipates their needs and provides personalized interactions.
The company turned to Airship to drive more traffic into its restaurants, generate increased app revenue and build stronger relationships with guests through highly targeted messaging and offers.
Since 1965, TGI Fridays has served authentic American food and legendary drinks, delivered with genuine personal service. Today, it remains one of America’s most iconic bar and grills, serving guests at over 870 restaurants across the US and through its mobile app.
Airship helps Fridays boost mobile app revenue through orchestrated, behavior-based messages and offers. Using Airship, the restaurant has seen a 3.5% increase in average order value (AOV) and a 30% reduction in abandoned carts.
INDUSTRY
Fast Casual Restaurant
PRoduct
Journeys, Push Notifications, Web Notifications, In-App Messaging, Message Center, Automation, Personalization, Optimization, Performance Analytics, Predictive AI
There’s no one else out there that provides the capabilities that Airship does — or the level of strategic involvement. We’ve been extremely happy with the partnership that we formed so many years ago.”
Solution
Boosting App Revenue Through Contextually Relevant Interactions
- Full Lifecycle EngagementFridays uses Airship to drive meaningful engagement throughout the customer lifecycle via Push Notifications, In-App Messaging and data-driven Journeys.
- Abandoned Cart MessageThe restaurant chain rescued 30% of abandoned mobile orders by using Airship Automation to set swift re-engagement in motion.
- Location-Based, Traffic-Driving OffersFridays taps into a massive revenue stream by connecting Airship with Gimbal to market to app users entering high-traffic geofenced areas, including airports.
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