CUSTOMER SUCCESS STORy

TGI Fridays Serves Up Relevant Mobile Experiences with Airship

TGI Fridays is no stranger to innovation. In 2012, the popular restaurant chain launched a break-through mobile app that allows guests to pay their checks at the table using their smartphones. With over one million active users, Fridays doubled down on its efforts to create an amazing app experience — whether guests are dining in or ordering out — using Airship’s mobile engagement and analytics solutions, including its intuitive, performance-driven customer journey solution.

Challenge

When it comes to dining, consumers have more choices than ever. For TGI Fridays, creating a memorable experience for guests across every touchpoint is key to attaining top-of-mind status and driving customer loyalty. The Fridays app gives the company one more way to surprise and delight guests with a truly engaging mobile experience that anticipates their needs and provides personalized interactions.

The company turned to Airship to drive more traffic into its restaurants, generate increased app revenue and build stronger relationships with guests through highly targeted messaging and offers.

TGI-Fridays-logo

Since 1965, TGI Fridays has served authentic American food and legendary drinks, delivered with genuine personal service. Today, it remains one of America’s most iconic bar and grills, serving guests at over 870 restaurants across the US and through its mobile app.

Airship helps Fridays boost mobile app revenue through orchestrated, behavior-based messages and offers. Using Airship, the restaurant has seen a 3.5% increase in average order value (AOV) and a 30% reduction in abandoned carts.

INDUSTRY

Fast Casual Restaurant

PRoduct

Journeys, Push Notifications, Web Notifications, In-App Messaging, Message Center, Automation, Personalization, Optimization, Performance Analytics, Predictive AI

There’s no one else out there that provides the capabilities that Airship does — or the level of strategic involvement. We’ve been extremely happy with the partnership that we formed so many years ago.”

Solution

Boosting App Revenue Through Contextually Relevant Interactions

By the Numbers

Airship Is a Key Ingredient of Fridays’ Mobile Success

98%
of users responded to an app-update campaign, accelerating the upgrade process
30%
reduction in abandoned carts

Learn More

Let us show you how your brand can create personalized notifications like this — on mobile or on any channel!

See for Yourself

Get a Personalized Demo of Our Customer Engagement PlatformGet a Demo