Customer Case Study

US Open Grows Engagement with Beacons, Mobile App Engagement

The US Open app seeks to give all fans an exceptional experience, whether they’re at the game or halfway across the world.

Challenge

The USTA wanted to test new capabilities in its app, including micro-targeting with beacons to provide the ideal mobile experience for fans, while learning about foot traffic.

Objectives for the event app include:

  • Increase notification relevance and fan engagement with personalized notifications
  • Get partners more visibility in the app to drive additional revenue
  • Create an amazing fan experience with an app-based “day guide” for attendees

Hosted by the United States Tennis Association (USTA), the US Open is a sporting event held each year at the Billie Jean King National Tennis Center and watched by tennis fans around the world.

Results

Using location targeted Push Notifications and Message Center messages, the US Open achieved open rates above 53% for live streaming notifications and 32% average click-through rate for last-minute ticket offers.

We’re excited about being digital innovators. We’re expanding on that by testing beacons to better engage users and provide more contextual experiences with both push notifications and rich content in the message center.”

Solution

Creating an Amazing Fan Experience

results

Growing Engagement with Airship

53%
open rate for US Open live streaming notification
32%
click-through rate for highly targeted last-minute ticket offers

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