When product, growth, and marketing teams think of accessibility, thoughts often go to well-known specs like image alt text and color contrast. These are essential starting points — but that’s precisely the problem: they’re just the beginning to creating truly accessible mobile customer experiences.
This mobile gap in digital inclusion is a choice. With an evolving regulatory landscape, including the European Accessibility Act (EAA) and ADA Title II, prioritizing accessibility is no longer optional. It is a fundamental requirement for any brand that wants to remain compliant and competitive on a global scale.
May 21st is Global Accessibility Awareness Day (GAAD), an event meant to raise awareness and educate others on the importance of digital access and inclusion. More than one billion people worldwide with disabilities or impairments rely on brands to be good stewards of accessibility, whether they’re interacting in the app or on the web.
At Airship, we believe that mobile mastery is impossible without accessibility. Inclusion is a cornerstone of our strategy, representing our commitment to ensuring every one of your customers feel seen and understood.
Accessibility as a partnership
We think of accessibility as a partnership between us and our customers. As a CX platform, we provide the inclusive infrastructure to help you reach your customers. But a truly accessible mobile experience requires shared ownership between us and our customers.
So, what does shared ownership mean when it comes to accessibility?
We build the foundational tools, your team executes the daily interactions. In fact, the final mobile experience you deploy depends entirely on your execution. That might mean writing meaningful alt text, choosing accessible color palettes, constructing proper content descriptions, structuring messaging thoughtfully, and so on.
Our responsibility is to remove the technical debt and structural barriers that make doing the right thing difficult. Your job is to use those tools to prioritize your audience.
Airship’s commitment to accessible, mobile-first customer experiences
At Airship, accessibility is not a slapped-on feature or a checked-off to-do item. It’s a core component of our mobile-first CX platform, built into every step to ensure product and growth teams have the tools they need to create accessible mobile experiences.
Inclusion is a part of our strategy, and we hold ourselves accountable to a high standard. Our Digital Accessibility Policy serves as a formal commitment to the future of our platform, a mandate that we will prioritize accessibility in every update, feature, and product.
Our internal alignment is on par with the accessibility goals of the world’s leading brands. Below, we outline how we uphold our end of the partnership, starting with our foundational commitments before moving into the proof.
Making our Digital Accessibility Policy public
To ensure inclusion remains a permanent priority, we have established our public Digital Accessibility Policy. This serves as a formal roadmap commitment, ensuring that accessibility is not a one-off project, but a core component of our product development, testing, and remediation planning.
The POUR principles of WCAG serve as the foundation for our internal process, centering our development around functionality that is perceivable, operable, understandable, and robust.
We also believe that true partnership requires honesty. Our policy openly tracks known platform limitations — and prioritizes forward looking fixes based on user impact and technical feasibility. We are transparent about where our technology stands and where it is going.
Announcing the availability of VPATs and ACRs for iOS, Android, and Web SDKs
Our policy defines our commitment, while our Accessibility Conformance Reports (ACRs) provide the evidence. In March 2026, Airship finalized independent auditing with Level Access to evaluate our SDK-driven features, such as Scenes and Message Center. This process involved automated, manual, and assistive technology testing to ensure our components provide the necessary foundation for customers to deliver accessible end-user experiences.
These reports — based on the VPAT® reporting format — are available upon request and verify our conformance with leading global standards, including WCAG 2.2 Level A and AA, Revised Section 508 (U.S. Federal standard), and EN 301 549 (European Union standard).
This third-party validation covers our highest-impact platform features:
- Scenes: Interactive, multi-step user flows and prompts.
- Embedded Content: Dynamically updated content within designated UI areas in a brand’s mobile app or website.
- Message Center: Destination for persistent, in-app inbox experiences..
- Preference Center: Interface for End-user communication preference management.
How Airship builds accessibility into our CX platform
Our commitment is backed by our platform’s capabilities. We have designed our technology to eliminate the technical debt and engineering bottlenecks that typically stall inclusive design.
Native-grade mobile rendering
Airship renders experiences using the native language of the user’s device. We utilize iOS and Android UI components on mobile to avoid the friction of web-based overlays, while employing standards-based HTML to power a seamless browser experience on the web.
That doesn’t mean you need to build your content for multiple devices. In fact, you create your experience once, and we automatically render it in the appropriate native language for the platform.
This approach ensures your layouts adapt naturally to user preferences — such as custom font sizes and display settings — while remaining compatible with system-level assistive tools. By rendering natively for each environment, we provide a fluid experience that feels like a core part of your app or site, rather than a disruptive add-on.
Accessible no-code tools
We empower non-technical product and growth teams to deploy accessible experiences at market speed with our no-code tools. High-engagement features like Scenes and Message Center are designed with the option to be screen-reader ready.
This removes the engineering bottlenecks that often cause brands to stall their accessibility efforts. You can now build, test, and launch inclusive mobile experiences without waiting for a developer sprint, making inclusion a standard part of your daily workflow rather than a specialized, high-effort project.
The Accessibility AI Agent
We complement this native infrastructure with our Accessibility AI Agent to support your creators during the design process. Non-technical teams do not always know how to audit a multi-screen experience for compliance frameworks.
We believe in empowering accessibility through intuitive, AI-powered, no-code tools. Our Accessibility AI Agent, powered by agentic and generative AI, is your built-in accessibility partner.
The agent, part of Airship’s industry-first AI Agent Fleet, reviews your content and identifies potential accessibility issues, such as:
- Insufficient color contrast
- Missing alternative text
- Text size that falls below recommended minimums
The future of mobile is accessible
For over 15 years, Airship has pioneered mobile innovation to help brands grow. We know that true loyalty is built in the moments where a customer feels understood. By removing the friction that prevents people from engaging with your app, you create a foundation for sustainable revenue and lasting impact.
Ready to bridge the mobile gap for your brand? Book a meeting with our team to see how our mobile-first CX platform prioritizes accessibility.
