Meet Up With Urban Airship at Mobile World Congress!

It’s February, which can only mean one thing — Mobile World Congress is right around the corner.  

This year, we’re hosting a Happy Hour every day of the show, right in our booth (Hall 8, Booth C14). Stop by, say hi, have a drink, and learn something too, as our experts will be on hand to share a bit about the latest mobile engagement trends, and answer your questions. (And yes, of course, there will be swag.)

Want a 15-minute, 1:1 consultation with our experts at the show? Get in touch and let’s set up a time!

Here’s a rundown of what we have for you each day, from 4pm-5pm in our booth:

Monday’s Happy Hour: The Latest Mobile Wallet Marketing Trends

What do customers want in their mobile wallets? Our mobile wallet marketing benchmark data reveals what your customers are looking for. (Hint, coupons, loyalty cards, and deals/offers are at the top of their list.)

Our mobile wallet expert Jonathan Rueda will give you the rundown on what you need to know to deliver what your customers want.

Tuesday’s Happy Hour: Mobile Measurement, Data & ROI

How are you measuring the success of your mobile app? It is often hard to know where to start — and different types of data vary in importance throughout the customer lifecycle.

Emily Buckman with our strategic services team will demonstrate how your mobile data can positively impact messaging, user experience, and business ROI.

Wednesday’s Happy Hour: Changing the Game on Mobile Loyalty

Our benchmark data shows the biggest problem with participation in loyalty programs is that 40% of consumers forget they are members of the program — and 43% forget their card when they need it.

Both of these issues can be solved by using mobile wallet for loyalty membership. Mobile wallet expert Jonathan Rueda will be back walk you through an interactive, live demo of the cutting-edge advances in frictionless mobile loyalty programs.

Can’t Make it To Barcelona This Year?

Don’t worry, we’ve got you covered!

• Mobile World Congress Recap, March 22: For those of you in the U.K., join us on March 22 at Camino Bankside in London. We’ll spend the afternoon in “Barcelona” — nibbling on tapas, drinking Spanish beer and wine, and discussing the top announcements and trends from Mobile World Congress 2017. It’s free! Sign-up here.
   

• Mobile World Congress Americas, September 12-14: For the first time ever, MWC is headed stateside — and we’ll definitely be there. More to come, but if you’re not already registered for the event and want to go, you can sign up right here.
   

• Sign Up for Our Blog: We'll be covering top MWC 2017 trends on our blog as well — sign up today and never miss a post.