AI-Powered Customer Experiences: How Airship Delivers Innovation You Can Trust
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Get a demoThe AI revolution is reshaping customer experience, and marketing teams are racing to harness its potential. However, immense power brings with it immense responsibility – and significant questions.. How do you leverage AI to create more personalized, efficient campaigns while maintaining the trust your customers place in your brand? How do you navigate an evolving regulatory landscape while staying competitive?
At Airship, we believe the answer lies in responsible AI innovation — delivering cutting-edge capabilities that enhance your marketing effectiveness while maintaining the highest standards of data privacy, security, and ethical use.
Empowering Marketing Teams with AI That Actually Works
AI should make your job easier, not more complicated. That’s the philosophy behind every AI-powered solution we build into the Airship platform.
Our solutions and agents empower marketing teams to quickly and efficiently create highly personalized campaigns. Airship Journeys AI streamlines the entire process by suggesting optimal customer journey flows, generating cross-channel messages, and building content grounded with specific brand guidelines. Meanwhile, our Scene and Recommendation Agents enable the creation of engaging onboarding stories and surveys for data collection, providing actionable next steps for scaling performance.
Three Ways Airship AI Transforms Your Marketing
1. AI-Driven Insights That Matter Our AI Agents come equipped with custom statistical analysis tools that analyze large datasets in real-time to deliver actionable insights, enabling smarter, faster decision-making. By leveraging these insights, marketers can make data-driven decisions to improve campaign performance, personalize content, and optimize customer journeys.
2. Automation That Amplifies Efficiency Airship’s AI automates various tasks, including customer journey and content creation, churn risk analysis and segmentation, and send-time optimization. This automation reduces manual effort, eliminates repetitive tasks, and increases overall efficiency, enabling marketing teams to focus on higher-value activities.
3. Continuous Learning for Better Results The models leveraged by Airship are designed to learn and adapt continuously as they process new data. This continuous learning improves the accuracy of suggestions over time, ensuring that Airship’s AI-powered solutions become increasingly effective in meeting customer needs.
Built on Google Cloud’s Advanced AI Platform
We partner with the best to deliver the best. Airship leverages Google Cloud’s Vertex AI platform for its generative AI products, capitalizing on Google Cloud’s advanced AI models and ongoing commitment to the progression of AI. These models include the latest Gemini models for message content creation, while image generation utilizes Imagen models.
Google Cloud offers advanced models and foundational capabilities, and it continues to invest in enhancing its offerings. The Gemini models allow for greater control over response outputs, enabling Airship to iterate more quickly and continuously improve our products.
Our Commitment to Responsible AI
Trust: The Foundation of Everything We Do
Trust is the foundation of our relationships with both our customers and our customers’ end-users. Airship’s commitment to transparent AI practices strengthens this trust by ensuring our AI-powered solutions are fair and unbiased. We prioritize data security and transparency, empowering our customers with control over their information and clearly communicating how AI is used to enhance their experiences.
We maintain open communication with customers and end-users about using AI in our platform. We clearly explain and communicate when, where, and how AI is used in the Airship platform and how data is stored and protected throughout the process.
Your Data Stays Yours
Customer Data and prompt inputs are not used to train any Generative AI models. We’ve partnered with Google Cloud due to Google Cloud’s commitment to robust data governance reviews. Google Cloud never uses customer data to train its models.
Airship offers customers the capabilities to determine the types of data to be used or processed with any generative AI tools or features via the Airship platform. We also allow customers to control their usage of Generative AI functions in their account, including the option to disable or prevent the usage of any Generative AI functionality.
Human-in-the-Loop: AI Augments, Humans Decide
While Airship’s AI provides valuable ideas and recommendations, we believe the best results come from a combination of AI and human oversight. Therefore, our AI products require a human to make the final decision on applying recommendations and capabilities. AI-generated content can be reviewed and edited before sending. AI delivery models are used only when explicitly instructed, and predictive audiences are targeted as requested.
Security and Compliance You Can Count On
Protecting Customer Data is our top priority. Airship implements robust security measures to protect personal information within our AI systems, adhering to leading industry standards such as SOC 2 Type II, and committing to achieving ISO 42001:2023 compliance. We employ encryption, stringent access controls, and other industry-standard security practices to ensure that data is protected at all stages of collection, storage, and processing, backed by regular security audits and vulnerability assessments.
Ready for the Regulatory Future
As global regulations evolve and as AI regulations emerge, Airship remains committed to providing our customers with services that align with these new compliance, privacy, and AI standards. As an early adopter of the Privacy by Design and Default Principles, Airship is well-positioned to embed these requirements, standards, and principles into our products and services.
Whether it’s the EU AI Act, Colorado AI Act, or California’s comprehensive AI regulations, we’re actively monitoring developments and ensuring our platform remains compliant across jurisdictions.
The Future of Customer Experience is Here
The future of marketing lies in the thoughtful application of AI to create more personalized, efficient, and deeply engaging customer experiences. Airship is leading this transformation by providing AI-powered solutions that learn continuously and improve over time, enhancing campaign performance and building stronger customer loyalty, all while adhering to ethical principles that ensure fairness and prevent bias.
By choosing Airship as your AI-powered Customer Experience platform, you gain a partner dedicated not only to helping you navigate the opportunities and challenges of AI in marketing but also to innovating alongside you. Together, we can harness the power of responsible AI to create meaningful connections with your customers, drive sustainable business growth, and prepare for a future where cutting-edge AI and human creativity work in harmony to achieve truly exceptional results.
Ready to experience AI-powered customer experiences built on trust? Connect with our team to learn how Airship’s responsible AI approach can transform your marketing while keeping your customers’ trust at the center of everything you do.