Last night the Urban Airship team in London attended the Effective Mobile Marketing Awards ceremony. We were nominated an award for our work with POLITICO Europe and DigitasLBI on POLITICO’s EU Referendum Tracker.
See how we helped take #mobile #wallet #marketing to whole new level. Check out the video courtesy of @POLITICOEurope & @DigitasLBi_UK pic.twitter.com/2Sqrd8M86H
— Urban Airship (@urbanairship) November 28, 2016
Video courtesy POLITICO Europe & DigitasLBi_UK
This innovative mobile wallet marketing campaign leveraged a mobile wallet pass to a provide a way for people to stay up-to-date on the latest polls, key stories and voting results around Brexit. In the single week from launch to the vote, POLITICO surpassed its goal of gaining 10,000 passholders. (Get more details in our case study blog post here.)
From Left to Right: Rafe Blandford, Mobile Strategist, DigitasLBi, Sarah MacDonald, Senior Marketing Manager, EMEA Urban Airship, Steve Tan, Director of Customer Success, EMEA Urban Airship, Ilicco Elia, Head of Mobile, DigitasLBi, Kate Day, Editorial Director, Growth POLITICO Europe and Nigel Arthur, Managing Director, EMEA Urban Airship
We were completely thrilled the campaign was chosen as the winner for “Most Effective Publisher Offering”!
Nigel Arthur, Managing Director, EMEA, Urban Airship and Kate Day, Editorial Director, Growth, POLITICO Europe with the Most Effective Publisher Offering Award.
Mobile Marketing Magazine created the Effective Mobile Marketing Awards to recognise innovative, original — and of course effective — mobile marketing campaigns and strategies. We were honored to be in company with the extremely high caliber of brands, agencies and technology providers that also attended.
In addition to our own win, we had a blast celebrating with several of our customers and partners who were also shortlisted and awarded in multiple categories last night.
Make sure you read the full story on the campaign that earned the award in this post, “POLITICO Europe Uses Mobile Wallet for Brexit Coverage.” And congratulations again to all of the nominees and winners!
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