Urban Airship Powered Campaigns With BBC, France TV Win Mobile Marketing Awards

At the Effective Mobile Marketing Awards 2018 in London, two of Urban Airship’s campaigns took home awards, including “Most Effective Messaging Campaign.”

The winning award for “Most Effective Messaging Campaign” was Urban Airship and the BBC News’ coverage of the Royal Wedding of Prince Harry to Meghan Markle. Urban Airship powered BBC News’ app notifications with a strategic push notification plan for this highly publicized event. The campaign saw a direct open rate of 13% across the campaign, with their highest performing notification achieving a 30% direct open rate.

For the same category, Urban Airship won “Highly Commended” for its campaign with France Televisions for the Franceinfo App during the 2017 Elections.

Four of Urban Airship’s campaigns were nominated in a total of eight categories:

BBC News and Urban Airship – Royal Wedding Weekend BBC News Rich Notifications

  • Most Effective Cross–screen Campaign
  • Most Effective Messaging Campaign
  • Most Innovative Campaign
  • Most Effective Entertainment Campaign or Solution

E.On and Urban Airship – Mobile Engagement Campaign

  • Most Effective Messaging Campaign

France Televisions and Urban Airship – 2017 Elections: Franceinfo App

  • Most Effective Messaging Campaign

The Body Shop and Urban Airship – Forever Against Animal Testing Mobile Wallet Pass

  • Most Innovative Campaign
  • Most Effective Charity Campaign or Solution

Urban Airship thanks Mobile Marketing Magazine for the recognition and our partners for working with us to make messaging moments that matter!

Want to create award-winning messaging campaigns? Let us know how we can help.