Mobile Engagement – Our Picks for the Best of 2015
Our implementation engineers and technical account managers help clients bring cool use cases to life every day. Here are three of their favorites from 2015 – showcasing Location, Wallet and Message Center experiences.
The PGA Tour app enhances the experience of golf fans through real-time predictive statistics, second screen viewing, and location-based experiences. Users can opt in to notifications for following their favorite tour and players, and to experience on demand highlights and live video during events.
For fans at a tournament, the PGA Tour app features context-driven notifications using beacons. As attendees entered the grounds, they received a Welcome notification leading them to a landing page with scheduled tee times. Beacons throughout the grounds triggered messages aimed at streamlining the fan experience from skipping lunch lines, to offering transport schedules as the day wrapped up.
An REI membership provides ongoing value to loyalists through REI’s dividend program. REI’s mobile wallet also aims to give back to its users. Wallet items are regularly updated to share new deals, while giving REI an ongoing engagement channel. The retailer once again makes it easy for members to get the most out of their experience.
UK-based supermarket retailer, ASDA, is one of our favorite use cases because it saves shoppers both money and time. The app features a mobile-enabled low price guarantee, shopping lists optimized for maximum in-store efficiency, and more.
We love their Message Center because it goes beyond simply storing notifications for now or later reading. ASDA’s engaging design uses visual tiles to help consumers connect with the brand through recipes, in-line video and offers. Like Starbucks’ app, ASDA’s Message Center serves as a hub for great user experiences.
To see some creative use cases and best practices in action, check out our success story library to explore the possibilities.
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