Mike Herrick

SVP of Technology

Mike Herrick is the SVP of Product and Engineering at Airship and is responsible for developing, operating, supporting, and sustaining Airship’s products. He joined the company in 2010.

Prior to Airship, Mike was the Vice President of Products for Collaborative Software Initiative. In that role, he was responsible for product management, product development, technical support, and hosted operations. Prior to Collaborative Software Initiative, Mike built a broad background in the software business with management and individual contributor roles at Liberty Mutual, C-bridge/eXcelon (now Progress Software), Mentor Graphics, and Andersen Consulting (now Accenture).

Mike holds a BS in Management Information Systems from the University of Dayton.

Digital Marketing Trends

How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink

Mike Herrick

June 30, 2020

What should publishers do to save their brands? They should focus on innovation around paid subscription offerings. They should focus on talent and topics. And they should focus on what sets their publication apart.

Digital Marketing Trends

Why e-Retailers Should Lend Baby Boomers a Hand During the COVID-19 Pandemic

Mike Herrick

June 8, 2020

Even as governments start reopening the economy, baby boomers will likely shelter in place for longer. That represents an opportunity for ecommerce players.

Best Practices

4 Ways Fast-Casual Restaurants Can Build Their Brand While Complying With Social Distancing

Mike Herrick

May 1, 2020

Here are four ways fast-casual brands can create customer relationships online now that will fill the dining rooms when they are back open.

Digital Marketing Trends

A Trio of Takeaways from CES 2020 for Mobile Marketers

Mike Herrick

January 30, 2020

Airship’s SVP of Technology, Mike Herrick, shares his top three takeaways from this year’s CES.

Digital Marketing Trends

What Digital Publishers Can Learn From Deadspin’s Collapse

Mike Herrick

December 13, 2019

Deadspin’s “stick to sports” debacle provides publishers and marketers a lesson about understanding their brands and audience.

Best Practices

What the Privacy Era Means to Mobile Apps and Customer Experience

Mike Herrick

December 9, 2019

A privacy and security first era is emerging – so what does it mean for customer experience (CX) generally, and mobile apps and websites in particular?

Best Practices

Brands Should Avoid Death by a Thousand Data Points

Mike Herrick

November 20, 2019

To maintain customer trust while maximizing engagement, Airship’s SVP of Technology, Mike Herrick, shares three principles brands should follow.

Digital Marketing Trends

12 Years After the iPhone, Marketers Need to Lean Into Digital Wellness

Mike Herrick

July 12, 2019

Airship’s SVP of Technology, Mike Herrick, looks into what digital wellness means for marketers and mobile users.

Digital Marketing Trends

How Mobile Marketing Innovation Created “The Year of the Unicorn”

Mike Herrick

April 24, 2019

As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it’s no coincidence that many are mobile-powered, writes Airship’s SVP of Technology Mike Herrick.

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Mike Herrick

How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink

Why e-Retailers Should Lend Baby Boomers a Hand During the COVID-19 Pandemic

4 Ways Fast-Casual Restaurants Can Build Their Brand While Complying With Social Distancing

A Trio of Takeaways from CES 2020 for Mobile Marketers

What Digital Publishers Can Learn From Deadspin’s Collapse

What the Privacy Era Means to Mobile Apps and Customer Experience

Brands Should Avoid Death by a Thousand Data Points

12 Years After the iPhone, Marketers Need to Lean Into Digital Wellness

How Mobile Marketing Innovation Created “The Year of the Unicorn”

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