Mike Herrick

SVP of Technology

Mike Herrick is the SVP of Product and Engineering at Airship and is responsible for developing, operating, supporting, and sustaining Airship’s products. He joined the company in 2010.

Prior to Airship, Mike was the Vice President of Products for Collaborative Software Initiative. In that role, he was responsible for product management, product development, technical support, and hosted operations. Prior to Collaborative Software Initiative, Mike built a broad background in the software business with management and individual contributor roles at Liberty Mutual, C-bridge/eXcelon (now Progress Software), Mentor Graphics, and Andersen Consulting (now Accenture).

Mike holds a BS in Management Information Systems from the University of Dayton.

Best Practices

What the Privacy Era Means to Mobile Apps and Customer Experience

Mike Herrick

December 9, 2019

A privacy and security first era is emerging – so what does it mean for customer experience (CX) generally, and mobile apps and websites in particular?

Best Practices

Brands Should Avoid Death by a Thousand Data Points

Mike Herrick

November 20, 2019

To maintain customer trust while maximizing engagement, Airship’s SVP of Technology, Mike Herrick, shares three principles brands should follow.

Digital Marketing Trends

12 Years After the iPhone, Marketers Need to Lean Into Digital Wellness

Mike Herrick

July 12, 2019

Airship’s SVP of Technology, Mike Herrick, looks into what digital wellness means for marketers and mobile users.

Digital Marketing Trends

How Mobile Marketing Innovation Created “The Year of the Unicorn”

Mike Herrick

April 24, 2019

As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it’s no coincidence that many are mobile-powered, writes Airship’s SVP of Technology Mike Herrick.

Media

4 Tips for Improving Digital Media’s Customer Experience

Mike Herrick

April 23, 2019

Airship’s SVP of Technology Mike Herrick offers four tips to improve customer engagement for digital media publishers.

Digital Marketing Trends

4 Big Marketing Topics Everyone Was Buzzing About at Mobile World Congress

Mike Herrick

February 25, 2019

Airship’s SVP of Product & Engineering, Mike Herrick, shares four big marketer-minded topics that will dominate Mobile World Congress Barcelona.

Uncategorized

What Marketers Can Learn From CES’ Voice Tech Hits and Misses

Mike Herrick

January 14, 2019

Urban Airship’s SVP of Product & Engineering shares his thoughts on the hits and misses for CES’ voice-activated technology reveals and what marketers can learn from each of them to understand the future of not only technology but how consumers and brands should interact in the next decade.

Best Practices

How Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed

Mike Herrick

October 29, 2018

We’re quickly heading into a world where we will increasingly speak to launch a digital experience instead of tapping or clicking icons, so marketers need to start contemplating voice user interfaces as the new home screens.

Best Practices

iOS 12: Four Big Things Mobile Marketers Need to Know

Mike Herrick

September 25, 2018

How will iOS 12 change the way customers interact with brands on their phones? Here are four things every marketer should keep in mind.

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Mike Herrick

What the Privacy Era Means to Mobile Apps and Customer Experience

Brands Should Avoid Death by a Thousand Data Points

12 Years After the iPhone, Marketers Need to Lean Into Digital Wellness

How Mobile Marketing Innovation Created “The Year of the Unicorn”

4 Tips for Improving Digital Media’s Customer Experience

4 Big Marketing Topics Everyone Was Buzzing About at Mobile World Congress

What Marketers Can Learn From CES’ Voice Tech Hits and Misses

How Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed

iOS 12: Four Big Things Mobile Marketers Need to Know

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