Mike Herrick

SVP of Technology

Mike Herrick is the SVP of Product and Engineering at Airship and is responsible for developing, operating, supporting, and sustaining Airship’s products. He joined the company in 2010.

Prior to Airship, Mike was the Vice President of Products for Collaborative Software Initiative. In that role, he was responsible for product management, product development, technical support, and hosted operations. Prior to Collaborative Software Initiative, Mike built a broad background in the software business with management and individual contributor roles at Liberty Mutual, C-bridge/eXcelon (now Progress Software), Mentor Graphics, and Andersen Consulting (now Accenture).

Mike holds a BS in Management Information Systems from the University of Dayton.

Digital Marketing Trends

Branded Mobile Apps Are About to Get a Boost from iOS 14

Mike Herrick

September 28, 2020

Apple’s App Clips is the new feature that brands probably need to know about because it has the potential to strengthen the sales impact of their mobile app.

Mobile Wallet

With Contactless Shopping Becoming the Norm, Retailers Should Embrace Mobile Wallets

Mike Herrick

September 14, 2020

Mobile transactions are replacing cash, checks and credit cards. That reality — compounded by this pandemic’s impact on how people feel about exchanging paper currency or touching screens to complete transactions — signals a tipping point for mobile wallets.

Sports & Recreation

What Brands Can Expect With Sports TV Back

Mike Herrick

September 8, 2020

This article was originally published on ANA. The COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Consider that sports make up […]

Digital Marketing Trends

Digital CX: How Brands Can Win the New Normal and Beyond

Mike Herrick

August 18, 2020

Without a compelling digital #CX, you’re more likely to have a reduction in conversions and return customers, explains Mike Herrick, SVP of Technology.

Digital Marketing Trends

How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink

Mike Herrick

June 30, 2020

What should publishers do to save their brands? They should focus on innovation around paid subscription offerings. They should focus on talent and topics. And they should focus on what sets their publication apart.

Digital Marketing Trends

Why e-Retailers Should Lend Baby Boomers a Hand During the COVID-19 Pandemic

Mike Herrick

June 8, 2020

Even as governments start reopening the economy, baby boomers will likely shelter in place for longer. That represents an opportunity for ecommerce players.

Best Practices

4 Ways Fast-Casual Restaurants Can Build Their Brand While Complying With Social Distancing

Mike Herrick

May 1, 2020

Here are four ways fast-casual brands can create customer relationships online now that will fill the dining rooms when they are back open.

Digital Marketing Trends

A Trio of Takeaways from CES 2020 for Mobile Marketers

Mike Herrick

January 30, 2020

Airship’s SVP of Technology, Mike Herrick, shares his top three takeaways from this year’s CES.

Digital Marketing Trends

What Digital Publishers Can Learn From Deadspin’s Collapse

Mike Herrick

December 13, 2019

Deadspin’s “stick to sports” debacle provides publishers and marketers a lesson about understanding their brands and audience.

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Mike Herrick

Branded Mobile Apps Are About to Get a Boost from iOS 14

With Contactless Shopping Becoming the Norm, Retailers Should Embrace Mobile Wallets

What Brands Can Expect With Sports TV Back

Digital CX: How Brands Can Win the New Normal and Beyond

How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink

Why e-Retailers Should Lend Baby Boomers a Hand During the COVID-19 Pandemic

4 Ways Fast-Casual Restaurants Can Build Their Brand While Complying With Social Distancing

A Trio of Takeaways from CES 2020 for Mobile Marketers

What Digital Publishers Can Learn From Deadspin’s Collapse

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