If your customer experience isn’t connected, you’re losing revenue — and that includes your email and mobile app. Connecting these two channels makes both of them better at driving engagement, conversions, and long-term customer loyalty.

• From inbox to app: Use email to drive app downloads and registrations. Promote your app’s unique features and benefits to your email subscribers, making it easy for them to engage on their preferred channel.
• Deepen engagement: Trigger targeted emails based on in-app behavior. For example, send a follow-up email to users who abandon a shopping cart in your app, offering a discount or personalized product recommendation.
• Re-engage dormant users: Email can be a powerful tool to re-engage app users who haven’t been active in a while. Offer personalized incentives or highlight new features to entice them back into the app.
• Personalize onboarding: Use email to guide new app users through your onboarding process. Provide helpful tips, tutorials, and personalized profile recommendations to ensure they get the most out of your app from day one.
• Increase known users: Encourage app users to sign in or create an account through email campaigns. Getting more users to log in allows you to create more personalized and effective cross-channel experiences.

• Email is not dead: Despite the rise of other channels, email remains a tried-and-true component of your mobile strategy.
• Integration is key: Integrate email with your app to create a cohesive and personalized customer experience.
• Data is critical for decision-making: Track the performance of your email campaigns to understand what’s working and optimize your approach for maximum impact.

By strategically leveraging email to connect with your mobile app, you can drive deeper engagement, increase  conversions, and create lasting customer loyalty.