Stop Rebuilding, Start Reusing: Unlock More Value From Your Best App + Web Features with Custom Views

You invest significant time and resources into building innovative app and web features — think real-time flight widgets, personalized store locators, native ad placements, live scoreboards and more. Yet when it comes to launching targeted campaigns or creating cohesive cross-channel experiences, you’re often forced to rebuild the same functionality from scratch. Developer reliance and the cycle of recreating what already exists slows speed to market and inflates costs, hampering strong returns for growth-oriented teams. Worse, it often leads to fragmented customer experiences that drive frustration, drop-off and even churn.

To help meet ever-rising growth targets amid shrinking budgets, we’re excited to launch Custom Views, a first-of-its-kind capability available within Scenes today. You can now drop existing features from your app or website directly into campaigns without a single line of code, offering the flexibility and speed needed to deliver seamless and unified experiences mobile-first customers now expect. Read on to learn what’s now possible with Custom Views.

Repurpose What Already Works and Launch in Hours — Not Weeks — to Maximize Conversions

Managing and targeting disparate native content sources on your app or website is complex. The static nature of HTML-based experiences often leads to disruptive or repetitive interactions that impede the path to conversion and hamper long-term loyalty.

With Custom Views, you can recreate rich, top-performing native features with just a few clicks, reinforcing a unified look and feel across channels along with contextually-relevant experiences that you know will boost engagement and maximize conversions. The content you create feels just as seamlessly integrated into your app as native-built functionality. No delays or developer dependencies and, more importantly, no disruptive campaigns that drive customer drop off. 

Custom Views in Action — Streamlining the Path to Conversion

Imagine a customer adds an item to their shopping cart within your native mobile app but doesn’t complete the purchase. Traditionally, your abandoned cart re-engagement campaign might involve a generic email or push notification with a list of the abandoned items rendered in basic HTML.

With Custom Views, you can take this a step further. Instead of a static list, you can embed a live, interactive mini-cart directly within your in-app re-engagement message. This embedded view isn’t just a picture; it’s a functional component pulled directly from your app that empowers customers to adjust quantities, remove items, browse additional personalized product recommendations and much more. 

Scale Cross-Channel Personalization Without Code or Custom Builds

Powered by Airship’s native-first architecture, Custom Views enables you to effortlessly place and resize your embedded content in our intuitive Experience Editor to fit your desired layout. And, it works seamlessly with other capabilities like segmentation and personalization. 

You can leverage key-value pairs to dynamically tailor embedded content to individuals, triggering the right content at the right time based on behaviors, preferences or real-time events. The Scene will adapt automatically based on new data to boost efficiency and accelerate the delivery of tailored experiences that foster repeat conversions. You can also deepen customer insights by observing how they interact with embedded native features in a highly targeted environment.

Deliver Interactive, Cross-Channel Campaigns Purpose-Built For Mobile-First Customers

Mobile-first customers expect responsive, immersive experiences — scrollable, clickable and dynamic views — everywhere they engage with a brand. Unfortunately, many brands are limited by rigid HTML-based tools that are disconnected from the actual product experience, making it difficult to integrate rich features built natively within apps and websites into campaign experiences. Not to mention, HTML solutions require significant developer resources which can drive longer time to market, inconsistent experiences and missed conversion opportunities. 

With Custom Views, you can build interactive cross-channel experiences that convert by design. You’re guaranteed optimal performance on customers’ preferred devices, competing more effectively where traditional HTML tools fall short. This not only drives more content engagement compared to passive campaign messaging, but also moves customers more effectively through the lifecycle toward conversion and long-term loyalty.

Overcome Time and Resource Drains with Custom Views

If accelerating time-to-value and maximizing campaign ROI is a top priority, Custom Views can help you launch faster and unlock more value from your top-performing investments. To learn how, book a demo with our team of experts or submit the form below to have your Account Manager contact you with more information.

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