Fast-Track Your Experimentation Expertise with Airship’s New Certification

At Airship, we take pride in helping our customers elevate their engagement strategies with flexible, hyper-personalized solutions designed for today’s mobile-first world. To help teams unlock value faster and continually adapt as business goals evolve, we created Flight School,  our learning center built to help every Airship user sharpen their skills and gain certifications across key areas of customer engagement.

From launching your first cross-channel campaign to building advanced web + app experiences, Flight School makes it easy to learn, apply, and grow with Airship. And now, we’re taking learning to the next level with a brand-new certification on one of the most powerful drivers of business growth: Experimentation.

Experimentation isn’t just about testing messages or features,  it’s about cultivating a mindset of curiosity, data-driven decision-making, and continuous improvement. Companies that experiment frequently outperform their peers, innovate faster, and deliver more meaningful customer experiences.

That’s why we’re excited to introduce Airship’s new Experimentation Certification, the latest addition to our Flight School program. This self-paced certification will equip you with the skills to design, run, and measure impactful experiments across the entire customer lifecycle.

Whether you’re just starting out or looking to deepen your expertise, this certification will help you unlock the power of testing and learning, so you can deliver more value to your business and your customers.

Why Experimentation Matters

In today’s fast-paced market, intuition and best guesses aren’t enough. Leading brands rely on structured experimentation to:

• Make smarter, data-driven decisions
• Reduce the risk of costly mistakes
• Optimize customer experiences at every touchpoint
• Drive sustainable innovation
• Foster a culture of learning and growth

From pricing strategies to personalized onboarding flows, experimentation helps companies validate what works, and quickly pivot from what doesn’t.

What You’ll Learn in the Experimentation Certification

The certification is made up of four modules, blending video sessions, written lessons, and hands-on learning. By the end, you’ll be ready to apply experimentation strategies that drive measurable impact.

1. Why Experiment?
   • Understand the business case for experimentation
   • Explore how data-driven testing reduces risk and unlocks new opportunities
2. Airship + Experimentation
   • Learn about the experimentation types Airship supports: A/B testing, control groups, holdout groups, and feature flags
   • See how these tools apply across the customer lifecycle (acquisition, activation, engagement, loyalty)
3. Building a Culture of Experimentation
   • Discover what makes experimentation thrive in organizations
     Learn how cross-team collaboration, tolerance for failure, and iterative testing fuel innovation and growth
4. Designing, Running and Understanding Experiments
   • Practical demos for setting goals, defining variants, and measuring success
   • Step-by-step guidance for running effective tests using Airship’s platform
   • Learn how to understand experiment results to uncover insights, identify next steps, and continuously improve outcomes

Ready to build your experimentation expertise?

Enroll now in the Experimentation Certification and take the next step toward becoming a trusted expert in helping companies unlock growth with Airship.