eToro delivers timely alerts at massive scale using airship

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increased user engagement, which translates into more revenue through spreads

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decreased push notification opt-outs by giving investors control over the types of notifications they receive and the channel they prefer

eToro is the world’s leading social trading platform, offering a wide array of tools to trade cryptocurrencies, stocks, commodities, ETFs, and other securities to over 10 million users in 140 countries.

Overview

eToro’s mobile app and website help investors stay up to date with the latest market movements, keep tabs on what their fellow traders are buying or selling, and — with a single click — “copy” another eToro user’s portfolio, automatically investing in all of the same instruments at the same percentages.

Challenge

With financial news headlines, investment price changes, and social network activity generating a constant stream of updates for users of eToro’s mobile apps and website, notifications are a critical element of the company’s engagement strategy. eToro bounced between a few solutions for delivering push notifications until frustration with other providers drove the company to find a more scalable solution to accelerate the delivery of high-volume alerts.

Results

Airship gives eToro the scalability it needs to rapidly deliver social and market notifications at massive scale. Notifications lead to increased open trades, generating more revenue for eToro through spreads.

I remember the days that we had to look into each type of notification that we wanted to release and ask, ‘Can we scale it?’ With Airship, the teams know they can.

Eyal Sheinholtz
Director of Social Product Management

Solution

Creating a modern investor experience with a social twist

Reaching investors through multiple channels

eToro added Airship Web Notifications to the mix to help investors stay up to date with market movements on any device.

Accelerated alert delivery

Since Airship’s platform is purpose-built to maximize throughput speed, eToro is able to accelerate the delivery of volatility alerts.

Social alerts keep users engaged

Using custom event triggers in Airship, eToro sends automated notifications to alert users to activities they care about.