Activate customers faster from day one

Deliver seamless onboarding experiences across app and web that identify users early, capture critical opt-ins and preferences, and accelerate long-term retention with measurable outcomes.
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Create seamless 
cross-channel onboarding

Orchestrate consistent onboarding steps across push, email, SMS/RCS, in-app, and web channels. Deliver follow-ups that seamlessly continue the onboarding process. Maintain one unified journey that adapts based on customer behavior.

Identify every user instantly

Convert anonymous visitors into known customers using native interactions across app and web. Capture email, phone, and loyalty details the moment they register, sign in, or check out. Feed downstream personalization, analytics, and experiments with reliable identity data from day one.

Increase early opt-ins easily

Trigger soft opt-in prompts after meaningful in-app or web actions, not random first impressions. Explain benefits clearly with concise copy and visuals before the operating system prompt appears. Continuously test timing, design, and audiences to maximize opt-in lift during onboarding.

Capture preferences from day one

Launch first-session preference center experiences or tappable preference surveys while interest is highest. Ask only a few focused questions, using branching logic to skip irrelevant topics automatically. Update your preference center directly from the Airship platform — no coding involved.

Optimize user activation

Trigger follow-up journeys immediately after key onboarding milestones such as registration, browse, or first purchase. Use AI recommendations to generate copy, images, and send-time options aligned with your goals. Coordinate push, email, SMS, web and app interactions, and more from a single orchestration canvas.

Show value right away

Use no-code Scenes to reveal core features and value. Combine tutorials, tips, and embedded content to educate and activate your customers. 

Prove activation gains early

17%
Day-30 activation rate for devices with an identified user (vs. 4% for anonymous users)
13%
lift in purchase frequency for opted-in users

Onboarding impact that compounds

34%
lift in first-month retention from onboarding series
40%
above average push opt-in rates for apps using onboarding campaigns
78%
lift in Day-30 activation rate for devices with an identified user

Onboarding that drives real results

Traveling is stressful for everyone. A lot of our app users are taking a vacation — maybe it’s their first time traveling with us. We put ourselves in our guests’ shoes. Whatever we can do to make them feel at ease, we want to take that step forward.

Oksana Harris
Online Experience Manager

We are always looking for new ways to leverage data and insights from our 44M+ loyalty members to better understand their unique needs and preferences… With Airship, our team built a new and innovative experience that captured valuable insights to deliver more tailored recommendations.

Jodi Williams
VP of Ecommerce